Leader in Conversational Artificial Intelligence Recognized for Powerful Integration with Marketo to Drive Marketing Programs and Sales Opportunities

Conversica, Inc., a leader in conversational artificial intelligence (AI) for business, announced that it has been named Technology Partner of the Year by Marketo, an Adobe company. Conversica was recognized because of its integration with Marketo, which leverages the synergies between marketing automation and conversational AI to drive high-efficiency sales lead follow-up.

“The power of the integrated solution has been demonstrated time and time again and has achieved wide marketplace acceptance, and we are honored to receive the Technology Partner of the Year award from our colleagues at Marketo.”

Conversica is a member of Marketo’s LaunchPoint partner program, which delivers seamlessly integrated, best-in-class partner solutions that solve business challenges, such as maximizing revenue opportunities—the central focus of the Marketo-Conversica relationship.

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Conversica’s Marketo integration multiplies the scale and effectiveness of sales teams by engaging with every lead throughout the buyer’s journey. Personalized conversations, generated by Conversica’s AI Sales Assistants, nurture leads over email or text and provide customers with valuable, actionable information, like buyer interest and readiness. Conversica shares information with Marketo via an “out-of-the-box” API that helps drive actions such as lead scoring and notifications. As a result, marketers and sales teams are able to move leads through the sales funnel more quickly.

According to Wyatt Tucker, Global Marketing Operations Manager at TIBCO and a Marketo Certified Expert, “Through the use of Conversica and Marketo, we can ensure every one of our prospects is followed up with and gets the information and assistance they need as they research and evaluate TIBCO’s Connected Intelligence Cloud platform. As a result, we’ve improved the overall prospect experience and exponentially increased incremental pipeline in less than six months.”

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“No matter how big, no company is an island, and no company can address all the points in a customer’s journey by itself,” said Victor Belfor, SVP of Channel Sales and Business Development for Conversica. “Our customers expect us to serve them not only as vendors but as trusted advisors in their digital transformation. As such, it is our responsibility to invest in partnerships with leading technology companies like Marketo, as well as agencies and systems integrators, to best serve our customers.”

Belfor continued, “The power of the integrated solution has been demonstrated time and time again and has achieved wide marketplace acceptance, and we are honored to receive the Technology Partner of the Year award from our colleagues at Marketo.”

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Conversica’s award from Marketo underscores the value of conversational AI in sales applications, delivering valuable, context-rich information about a given opportunity to sales reps exactly when they need it. The Conversica platform helps salespeople understand which leads to talk to, what products or services those leads are interested in, and the best time to reach out. Conversica’s AI sales assistants can automatically execute numerous sales tasks, such as finding interested buyers and connecting them to a sales rep.

“Marketers today are building long-term customer relationships that advance a conversation over time, and to do this, they need innovative solutions that help them engage customers and prospects in a relevant and personalized way,” said Shai Alfandary, Global Head of ISVs and the LaunchPoint ecosystem at Marketo. “The integration of Conversica’s Conversational AI solution with Marketo provides marketers with the ability to nurture leads in a personal, relevant, and adaptive manner at every step of the funnel, before advancing the lead to sales.”