Swedish SaaS company strengthens commitment to Asia-Pacific customers through a new regional sales strategy

DanAds, a leading Swedish SaaS company providing white-labeled self-serve advertising platforms for publishers, today announced its expansion into the Asia-Pacific (APAC) region.

DanAds already powers self-serve platforms for several leading APAC media companies – including Nine (Australia), New Zealand Media and Entertainment (NZME), and MBC Media Solutions (MMS), and this strategic move will allow the company to build on that momentum. By strengthening its commercial presence, DanAds aims to help even more publishers in the region unlock new revenue streams, reduce operational costs, and reach more advertisers efficiently.

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To support this expansion, DanAds will partner with Scalient Ventures, which has developed a tailored go-to-market approach to accelerate and scale a regional sales strategy. This approach will provide APAC-based publishers with faster onboarding, closer collaboration, and locally aligned support, enabling them to capitalize on the accelerating shift toward automation, transparency, and self-service ad models.

“APAC is the epicenter of digital growth, and establishing a dedicated commercial presence there is essential for capturing this market’s true potential,” said Peo Persson, Co-founder and CCO at DanAds. “This expansion allows us to more effectively support our customers and partners on the ground, deepening the adoption of sophisticated self-serve advertising solutions where they are needed most.”

“Our core mission remains to empower publishers to grow without compromise,” added Istvan Beres, Co-founder and CEO at DanAds. “By bringing our technology closer to the APAC market, we are ensuring publishers can maximize their monetization potential while retaining the critical elements of control and ownership over their advertising ecosystems.”

DanAds’ expansion will provide APAC-based clients with greater access to its platform expertise, improved communication, and regionally aligned solutions, enabling them to fully leverage the growing trend toward automation and transparency in advertising.

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With active operations in Europe, North America, and now APAC, DanAds continues to strengthen its position as a global leader in self-serve advertising technology, trusted by some of the world’s most prominent publishers and media groups, including Yahoo, TripAdvisor, and Paramount Advertising.

Founded in 2023 by Sushant Sharma and Khushvant Kundi and headquartered in Singapore, Scalient Ventures is a specialized Go-to-Market (GTM) advisory and execution firm that accelerates growth for B2B technology startups and scale-ups across the Asia Pacific, Japan, and Middle East Asia regions. As “operator investors” with deep GTM expertise, the company partners with founders across all revenue-generating functions, including sales, channels, marketing, RevOps, and customer success, while providing strategic advisory services, hands-on execution, and supporting capital raising needs. Scalient Ventures focuses on helping established North American and European companies expand into APJ/MEA markets, as well as supporting Asia-based companies scale regionally and globally, with a particular emphasis on Enterprise software, Deep-tech, SaaS, AI, Data, and Cloud technologies.

DanAds is a leading global Saas product company of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to manage, optimize, and scale their advertising campaigns efficiently. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to effectively reach their target audiences.

DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Paramount, Roku, and TripAdvisor, as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Philips and SoundCloud.