Fractal, AI Provider for Fortune 500 Companies Announces Appointment of Gavin Patterson to Drive Company Growth and Expansion

Fractal, a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, announced the addition of Gavin Patterson to its Board of Directors. Gavin will act as a strategic advisor, helping the company to continue its rapid growth and deepen its engagement with marquee clients.

“We are excited to welcome Gavin Patterson to our Board of Directors at this pivotal moment in our evolution,” said Srikanth Velamakanni, Co-founder, Group Chief Executive & Executive Vice Chairman of Fractal. “Gavin brings decades of consumer understanding, marketing and executive management experience to Fractal. We look forward to his guidance and involvement in accelerating our growth and helping us scale the business for even greater relevance to the clients that we serve.”

Marketing Technology News: Jama Software Boosts Team Collaboration and Eases Review Cycles with Updates to Jama Connect™ Review Center

Prior to joining Fractal’s board, Patterson served as Chief Executive at BT for six years. During that time, Patterson negotiated the £15 billion acquisition of EE, which enabled BT to form UK’s leading converged communications provider. He also initiated BT’s entry into content with the launch of the award-winning BT Sport, led the development of BT’s market-leading cybersecurity practice and championed BT’s globally recognized social purpose agenda covering sustainability, volunteering and tech literacy in schools. In addition, he served as a group board director for 11 years.

“I am thrilled to serve as a board member for Fractal and to help drive its mission of powering every human decision in the enterprise,” said Patterson. “I look forward to working alongside my fellow board members and Fractal executives to further advance the company’s next phase of growth.”

Marketing Technology News: The Revival of Ransomware: Webroot Reveals 2019’s Nastiest Threats

Since 2000, Fractal has been a leading provider of AI and analytics solutions for the world’s largest and most admired companies. Fractal’s mission is to power every human decision in the enterprise, automate and augment human decisions by bringing AI algorithms and behavioral-science inspired design.

Marketing Technology News: Turn.io Launches Behaviour Change Chat Platform for Social Impact