Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, unveiled new AI agents alongside Innovid Orchestrator™—the industry’s first full-cycle AI orchestration superagent built to connect people, data, and technology across the advertising lifecycle.

Innovid unveiled new AI agents alongside Innovid Orchestrator™—the industry’s first full-cycle AI orchestration superagent built to connect people, data, and technology across the advertising lifecycle.

The launch introduces a suite of specialized AI agents that automate core advertising functions across creative, delivery, measurement, and optimization, and Innovid Orchestrator, which connects them all. Innovid Orchestrator combines the power of Innovid’s pre-built AI agents through an open orchestration layer, uniting human input, proprietary data, and external systems and agents. The result is a living system of intelligence that automates workflows, amplifies creativity, and drives measurable results for every channel, platform, and partner. Marketers and their partners also get the flexibility to Bring Your Own Agents (BYOA) or integrate external models, data, and tools for complete interoperability.

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Marketers are experimenting with agentic AI but doing so in a disconnected manner—considering multiple agents for creative, delivery, measurement, and optimization—each trapped in its own silo. While this accelerates points in the advertising workflow, it also makes the fragmentation between those points even more pronounced. Innovid Orchestrator ends that disconnect. Sitting above media, planning, billing, CRM, data, and analytics systems, it weaves together these isolated efforts into one intelligent, connected system for cohesive, enterprise-grade orchestration.

“This is a generational leap, not a feature update,” said Zvika Netter, CEO and Co-Founder, Innovid. “Marketers are trying to run next-gen AI on yesterday’s infrastructure. Our AI agents automate the core part of advertising, while Innovid Orchestrator connects them and everything else into one intelligent system. It’s the connective foundation for the AI era of advertising, where humans and AI work in concert to deliver measurable business outcomes. And Innovid is the only company positioned to build it.”

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AI Agents Built for the Full Advertising Lifecycle
Innovid’s AI agents are designed to automate and accelerate the four key pillars of advertising: creation, delivery, measurement, and optimization. These agents can operate independently or together with Innovid Orchestrator.

• Create Agents: Generate, score, and dynamically decision creative using live performance data. Built to collaborate with leading generative AI solutions, the agents complement, not compete, with creative tools marketers already use.
• Deliver Agents: Automate trafficking, QA, and campaign setup, compressing weeks of work into minutes. From programmatic setup in DSPs to sending tags directly to publishers and responding to inquiries/rejections, these agents streamline it all.
• Measure Agents: Provide cross-channel reporting and incrementality with natural-language insights that drive immediate action.
• Optimize Agents: Reallocate budgets, audiences, and messages to dynamically drive advertiser-defined outcomes and close the loop between measurement and optimization.

Underlying this foundation, a core intelligence layer—powered by Innovid’s ad serving engine—fuels real-time decisions, drawing on context, performance signals, and advertiser-defined goals. When used with Innovid Orchestrator providing direction and coordination, the specialized agents work together within an adaptive system that continuously learns and improves over time.