Integral Ad Science (IAS), a global leader in media quality, announced that Kamelia Ayrafar, Head of AI, Members at Netflix joined IAS’s Board of Directors, effective immediately. Kamelia is a seasoned technology executive with extensive experience building and scaling artificial intelligence (AI) across platforms and companies. She brings deep expertise in artificial intelligence and product innovation to help guide IAS’s technology strategy and long-term growth.

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“AI is rapidly transforming how advertising performance is measured and optimized,” said Kamelia Ayrafar. “IAS built a strong foundation applying AI to improve media quality, strengthen measurement, and help advertisers drive measurable outcomes.”

“We are excited to welcome Kamelia to our Board of Directors. She is a forward-thinking leader with deep expertise in AI and across engineering, making her a strong addition to our board,” said Lisa Utzschneider, CEO of IAS. “As Head of AI at Netflix, Kamelia led the development and deployment of AI at global scale, powering some of the world’s most advanced personalization and content systems. Her experience is incredibly valuable as IAS advances its AI strategy and continues to drive innovation, quality, and performance in a rapidly evolving media landscape.”

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Kamelia is a senior technology executive with extensive experience building and scaling AI-driven products. Prior to Netflix, she was at Google, where she co-founded and led engineering for major AI products, including Gemini Enterprise and business, Google Agentspace and Vertex AI Search. She also served as EVP, Chief Algorithms and Analytics Officer, and a board member at Overstock.com (Bed Bath and Beyond), where she oversaw engineering, AI and product. Earlier in her career, she worked at Etsy helping embed machine learning and AI across the organization.

“AI is rapidly transforming how advertising performance is measured and optimized,” said Kamelia Ayrafar. “IAS built a strong foundation applying AI to improve media quality, strengthen measurement, and help advertisers drive measurable outcomes. I look forward to working with the board and the leadership team as IAS continues to innovate for advertisers, publishers and consumers.”