Klaviyo Expands AI Suite to Become Every Marketer’s Dream Machine

Klaviyo, the company that powers smarter digital relationships, introduced three additional features to Klaviyo AI: Flows AI, personalized campaigns and review sentiment AI. As brands furiously prepare for Black Friday, these powerful new offerings turn Klaviyo into a marketer’s dream machine, allowing them to weave together data to deeply understand their customers, generate ideas, bring those ideas to life, and go beyond the possible to drive business impact.

“The platform’s turnkey solution enables brands to easily leverage their customer data and utilize AI to make real-time optimizations, drive strategy, and stay at the forefront of marketing.”

“The best B2C brands know that building genuine customer relationships is the fastest path to success. But with infinite data points and increasing customer expectations, marketers can’t do it alone,” said Jamie Domenici, CMO of Klaviyo. “Klaviyo AI is our easy-to-use solution to help brands move faster, be more creative, and drive revenue. Most importantly, our AI offerings are here to give marketers an edge — by anticipating what customers will buy, spotting trends in product reviews and generating complex marketing flows with a simple line of text.”

Marketing Technology News: MarTech Interview with Eli Finkelshteyn, Founder and CEO at Constructor

Building off of Klaviyo AI’s existing features, today’s release includes:

• Complex marketing flows designed in a snap with Flows AI: Marketing flows are a huge revenue driver, but with millions of possible variations and limited time in the day, most marketers stop after turning on 5-7 flows. Flows AI allows marketers to build flows in seconds with a simple prompt, greatly increasing the number of flows they can create. It also enhances their ability to use segments for better targeting of customer messages, ultimately increasing revenue.
• Take A/B testing into the 21st century with personalized campaigns: We’re taking A/B testing into the 21st century. While typical A/B testing is “one size fits all,” where the winning variation is sent to all subscribers, personalized campaigns enable brands to take a much more tailored approach to campaign optimization. AI determines the winning version of an email or SMS campaign for each subscriber, based on their individual likelihood to engage, and sends it out instantly. Klaviyo customers using personalized campaigns in early access saw a 26+% lift in average email campaign open rate or SMS click rate.
• Get actionable insights about what your customers love (or hate) with review sentiment AI: Product reviews are a goldmine of feedback about a brand, but without an easy way to comb through all the reviews for trends at scale, it’s easy to miss important feedback from customers. Review sentiment AI quickly analyzes the data and identifies positive and negative trends, so brands can get insights — and take action — faster than ever.

Marketing Technology News: A Breakdown of Drone Advertising and What’s in Store

Since launching Klaviyo AI in February, brands like Made In cookware, Every Man Jack, and Tata Harper have used the features to build lasting relationships with their customers and drive meaningful revenue.

“Klaviyo is the one of the more powerful marketing platforms I’ve seen in my 20+ years in the industry,” says Heidi Jessop-Maund, SVP of digital at Tata Harper. “The platform’s turnkey solution enables brands to easily leverage their customer data and utilize AI to make real-time optimizations, drive strategy, and stay at the forefront of marketing.”