Built on Innovation and with Watson, IBM’s AI Platform, Marilyn Takes the Guesswork out of Marketing to Shoppers

The Mars Agency, a fully integrated, global industry leader in marketing to shoppers, announced the launch of Marilyn, a predictive commerce intelligence platform comprised of nine interconnected technologies that work together to improve marketing efficiency and provide greater confidence to marketers at every critical decision point across the marketing cycle. From understanding the growth potential of a given audience or market, to unearthing insights and purchase barriers, to determining the right message and delivering it at the right time and in the right context, Marilyn securely provides the intelligence marketers need to make better decisions, deliver greater experiences and realize stronger results.

Named after Marilyn Barnett, the legendary founder of The Mars Agency, Marilyn is powered by IBM Watson and the data of thousands of historical marketing programs. Marilyn is the visionary evolution of marketing technology with AI-powered business intelligence capabilities.

Marketing Technology News: Step Raises $22.5 Million Series A Led by Stripe to Disrupt Banking for Teens

“For decades, the marketing agency model has relied on the intelligence, talent and intuition of a team to create what was believed to be true. Now, with Marilyn, we can use AI and predictive intelligence to make decisions on what we know to be true,” said Ken Barnett, Global CEO of The Mars Agency.

“Marilyn is changing the way our industry operates, allowing our talented team to spend less with non-working budgets to delivering programs with proven, predictable and scalable results based on hard data with speed and agility,” said Rob Rivenburgh, North America CEO of The Mars Agency.

Marketing Technology News: L.A. Lakers Partner Wish Jumps to No. 1 in Earned Social Media Value Among NBA Jersey Patch Sponsors

Marilyn Smart Bridge, one of the nine standout technologies and the heart of the Predictive Commerce Intelligence platform, is an industry first, end-to-end technology that takes complex and fragmented planning, tracking and reporting spreadsheets and enables them to work together efficiently in a single, customizable dashboard. Built from the ground up, Marilyn^SM Smart Bridge gives marketers an instant line of sight into what’s happening across all of their shopper marketing programs, including budgets, brand investments, program estimates and actuals, and tactical details and results. Smart Bridge, and the entire Marilyn^SM platform, is protected and certified by industry-leading data security SOC 2 Type II certification.

Marketing Technology News: DXC Technology 600 Brings Great INDYCAR Racing, “Digital Fan Experience of the Future” to Texas Motor Speedway