McLaren Racing today announced a new partnership with AI Cloud platform leader, DataRobot, as an Official Partner of the McLaren Formula 1 team.

DataRobot delivers a unified platform for organisations across industries to unlock the full potential of AI and deliver clear impact for their business goals, powering over a trillion predictions for leading companies around the world.

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As part of this relationship, DataRobot’s AI Cloud technology platform will be integrated into the McLaren Racing infrastructure, delivering AI-powered predictions and insights to maximise performance and optimize simulations.

From this weekend’s Qatar Grand Prix, DataRobot branding will be visible on the nose of the McLaren MCL35M race cars and on the race suits of McLaren F1 drivers, Lando Norris and Daniel Ricciardo.

Zak Brown, CEO, McLaren Racing, said:

“DataRobot is a leader in its field, bringing its innovative technology and platform to top businesses around the globe. McLaren Racing continues to lead in innovation and technology, and partnerships with the likes of DataRobot allow us to progress, improve and support our team in our ongoing push for optimum performance. We are delighted to welcome DataRobot as they join our partner family for the Qatar Grand Prix this weekend.”

Dan Wright, CEO, DataRobot, said:

“Formula 1 has a long tradition of pushing the limits of racing, continuously innovating to give drivers and teams a unique edge in one of the most competitive sports on the planet. DataRobot is excited to unlock the next generation of racing with McLaren Racing, leveraging AI to transform millions of pieces of data into insights that optimize team strategy, operations and performance. This innovative partnership brings together the most advanced platforms in racing and AI, where every millisecond is key.”

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