Insights Studio connects MediaRadar’s proprietary intelligence through an interoperable architecture that accelerates innovation and adapts as technology, workflows and AI evolve.
MediaRadar announced Insights Studio, a new intelligence platform designed for a future where both people and AI agents consume, connect and analyze intelligence.
Insights Studio brings MediaRadar’s proprietary intelligence together through a shared identity layer and interoperable architecture, creating a connected foundation built to evolve as technology, customer workflows and AI advance.
“We’re building MediaRadar for a future where intelligence doesn’t live inside a single product or interface,” said Matt Krepsik, CEO of MediaRadar. “A shared foundation allows us to move faster, adapt as technology evolves and put our intelligence to work wherever decisions are being made.”
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Built on Connected Intelligence
At the foundation of Insights Studio is MediaRadar’s global brand identity system, creating a consistent understanding of companies, brands, products and advertising activity across connected datasets. This shared identity provides the context needed to reliably connect commercial, creative, market and competitive signals.
Insights Studio makes that intelligence accessible in new ways, allowing users to ask questions, connect signals and surface insights grounded in MediaRadar’s proprietary data.
The architecture is interoperable by design. Through APIs and Data Cloud, MediaRadar intelligence can extend into supported customer systems and applications, subject to customer-configured permissions and applicable access controls. The architecture is designed to support MCP and agentic workflows within customers’ existing security and governance frameworks.
“Being AI-native isn’t about putting a chatbot on top of an existing application,” said Eric Kallemeyn, Chief AI Officer at MediaRadar. “It means designing the data, identity and framework from the beginning so we can evolve how customers interact with intelligence without continuously rebuilding the system underneath it.”
That shared architecture also accelerates how MediaRadar can bring new capabilities to market. Insights Studio enables MediaRadar to create purpose-built intelligence experiences on the same connected foundation, incorporating new data and capabilities as the market evolves.
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Intelligence Before Interface
The approach reflects a central finding from MediaRadar’s recent State of the Industry: AI in Advertising research: the value of enterprise AI depends on the intelligence beneath it.
In MediaRadar’s research, 45% of respondents said their confidence in AI would increase if it were built on verified, proprietary data rather than relying only on the public web.
Advertising decisions often depend on signals not consistently available publicly, including changes in advertiser spend, creative, category activity, channel mix and product-level activity. MediaRadar brings these signals together with consistent identity and context, creating a trusted intelligence foundation for both people and technology.
As workflows continue to evolve, that foundation supports research and discovery today while creating the infrastructure for predictive and agentic applications over time.
One Foundation, Purpose-Built Intelligence
Insights Studio will launch with a purpose-built experience for publishers and media owners, bringing together market and commercial intelligence to help teams understand where advertising investment is moving, benchmark performance and uncover new opportunities.
The same architecture is designed to support additional intelligence experiences as Insights Studio expands. MediaRadar is building on its Competitive and Creative Intelligence capabilities, with Sports and additional segment-specific experiences planned for the shared foundation.
Insights Studio represents a shift beyond building individual destinations for customers to search. It creates a connected source of proprietary advertising intelligence designed to serve people today while providing the foundation for customer systems, AI agents and future applications as the company continues to evolve.
