OneMagnify Acquires RXA to Extend Data-Driven Solutions Capabilities

Acquisition Expands OneMagnify’s Data Science, Analytics and Artificial Intelligence Offerings 

OneMagnify, a global leader in marketing and data-driven solutions backed by leading private equity firm Crestview Partners, today announced its strategic acquisition of RXA, a data analytics and artificial intelligence (AI) company. Financial details were not disclosed.

OneMagnify is a market-leading provider of data-driven and integrated marketing, analytics and technology solutions to blue-chip clients across a diverse set of industrial and consumer end-markets. The company partners with clients to design, implement and manage marketing and communications strategies, leveraging analytical and predictive data models that provide value-added customer insights to develop individually targeted marketing efforts that drive higher levels of sales conversion. Within its comprehensive offering, OneMagnify’s team of data scientists leverage advanced algorithms and predictive modeling to transform data and unlock competitive insights, radically improving client decision-making at scale.

Founded in 2016 and based in Ann Arbor, MI, RXA is a leading provider of business data analytics and AI solutions, employing machine learning, advanced algorithms, and generative AI to enable its clients to make better decisions. RXA’s advanced technology and skilled team are poised to augment OneMagnify’s successful analytics and insights capabilities, accelerate its growth, and expand its market opportunity. The integration of OneMagnify and RXA’s combined capabilities will enhance existing service offerings, drive innovation, and provide exceptional value to clients. RXA employees, including the leadership team, will join OneMagnify’s existing teams and work collaboratively to provide comprehensive client support.

Marketing Technology News: MarTech Interview with Gautam Mehandru, CMO at Illumio

Mark Petroff, CEO of OneMagnify, stated, “We welcome RXA and its impressive team to OneMagnify. The combination of our marketing and data-driven solutions with RXA’s AI technology and talent will help to accelerate our growth and allow us to deliver an expanded suite of data science services to our clients.”

“Joining forces with OneMagnify will enable us to broaden our expertise, offer a wider range of solutions to our clients, and create new career opportunities for our team,” said Jason Harper, CEO of RXA. “We are excited to become part of OneMagnify and look forward to a future of growth and innovation together.”

Marketing Technology News: Why First-Party Data Is the Future Of APAC Marketing