Picsart Launches AI-Generated Fonts, Paving the Way for Asset Creation by Artificial Intelligence

Picsart, the world’s leading digital creation platform and a top 20 most downloaded app worldwide, today announced its first ever end-to-end solution for fonts generated by artificial intelligence.

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“At PAIR, we’re on an exciting mission to innovate and develop the best AI tools and products to empower creative communication for everyone”

This project began as part of a Picsart hackathon last year and developed into a full fledged AI-generated font solution. Creators on the Picsart platform can already access and apply over 30 of these unique fonts as part of Picsart Gold, with additional fonts added monthly.

“In the last decade, we’ve seen a shift in written communication becoming increasingly visual,” said Anush Ghambaryan, Director of AI and Machine Learning at Picsart. “As the demand for visual communication increases, so does the need for new and unlimited options for creation. Fonts are one of the most popular features in our entire content library, and this new technology opens the door for infinite font creation.”

Picsart AI Research (PAIR) develops new fonts with AI by training models with a large dataset of selected fonts, allowing the models to create glyphs – letters, symbols and numbers – from the provided input, like a font related keyword or tag. The technology creates thousands of glyphs, and then converts the glyphs to a vectorized image, after passing additional checks such as quality control, and creates a font file in the most common font file types: .TTF or .OTF format.

“At PAIR, we’re on an exciting mission to innovate and develop the best AI tools and products to empower creative communication for everyone,” said Humphrey Shi, Chief Scientist at Picsart and PAIR Founder and Lead. “And releasing this new font generation solution is a great start. The future applications for designers, creators and businesses to use this technology is exciting as it will reduce time and cost, and increase the possibilities for design and communication.”

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