New research finds 64% of US shoppers say AI has improved their retail experiences — a 25% rise in positive sentiment from 2023

SAP Emarsys today announces its AI Product Finder, a new tool that revolutionizes how brands recommend products and personalize their customer experiences. The new Product Finder comes as a response to a significant rise in consumer demand for AI in commerce, with SAP Emarsys data showing 64% of shoppers think artificial intelligence has improved their retail experiences – up from 51% in 2023.

With Generative AI now taking center stage across many industries, SAP Emarsys is reaffirming its decade-long AI heritage through the announcement of new AI tools designed to empower marketers and new industry-leading research into AI.

The new research, which surveyed over 2,000 US consumers and 250 marketers in the USA, found that 35% of consumers believe AI has made shopping easier (up from 32% in 2023). Nearly a third (31%) also feel that AI is helping to make their retail experiences more personal (up from 27%), while 35% say AI helps them to find new products (up from 33%).

As a result of these benefits, 61% of shoppers now want to see greater integration of AI into retail — a major boost in consumer demand.

But it’s not just shoppers who benefit. Nearly three quarters of US marketers (72%) have increased their investment in artificial intelligence in 2024. Of these, 78% attribute a boost in customer engagement to AI, while 75% report a boost in customer loyalty.

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Recognizing the crucial role of AI, SAP Emarsys is excited to announce a pilot for its innovative AI Product Finder. Alongside its AI Subject Line Generator, this marks the beginning of a series of AI-powered solution updates to be unveiled at the company’s annual virtual event for marketers, on June 12^th and 13^th.

The AI Product Finder will enable intuitive search of a brand’s extensive product catalog, allowing marketers and retailers to quickly locate and incorporate the most suitable products into their campaigns. Provided as an out-of-the-box solution for email marketing campaigns, the new Product Finder is designed to revolutionize how marketers find and recommend relevant products. Marketers are empowered to work more efficiently by scaling creation of highly curated product content that improves message relevancy and engagement.

SAP Emarsys, is a fully AI-first business, giving over 1500 global customers, such as, Gibson Brands Inc, Puma, and Aldo a competitive edge by driving true customer loyalty through AI-powered omnichannel personalization. As CEO Joanna Milliken explains, “We are committed to a relevant, reliable, and responsible approach to AI, which is giving marketers the freedom to innovate and re-imagine what is possible in this new era of marketing. By infusing AI into everything we do, SAP Emarsys will help our customers save time and effort on complex tasks, so they can focus on ROI and delighting their customers.”

SAP Emarsys has also reaffirmed its commitment to the EU AI Act, with Joanna Milliken commenting, “Customer privacy and trust are at the heart of all our AI developments. In our latest AI focus group, several leading brands outlined their concerns about data use and AI in marketing. Our continued research shows consumers and marketers have similar concerns. SAP Emarsys has responded with our commitment to uphold the highest standards of effective, efficient data privacy and voice our support for the EU AI Act.”

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