Frost & Sullivan’s Report Shows How Scandit Brings the Online Shopping Experience to Brick-And-Mortar Retail
Scandit, the leading enterprise technology platform for mobile computer vision, barcode scanning, and augmented reality, announced that it is the recipient of Frost & Sullivan’s 2018 European Technology Innovation Award for bridging the gap between online and offline retail. Each year, Frost & Sullivan presents this award to an innovative company that has developed a product that is gaining rapid acceptance in the market. The award recognizes the quality of the solution and the customer value enhancements that it enables.
“Frost & Sullivan’s findings echo the results of retailers from all over the world”
Frost & Sullivan chose Scandit because of the groundbreaking way in which it is using mobile computer vision and augmented reality to enable retailers to create the digital in-store retail experience their customers want, without requiring a large infrastructure investment. Using Scandit, retailers can replace dedicated scanners with smartphones and tablets that can handle customer and employee use cases such as self-checkout, search and find, shelf management, and many more. Augmented reality is used to overlay relevant product information on the items displayed on the screen.
Marketing Technology News: David Kenny Signs LEAD Network CEO Pledge To Advance Women At Nielsen
To learn more about Frost & Sullivan’s findings, including:
- Why it is essential for retailers to reimagine brick-and-mortar environments in consideration of how today’s customers prefer to evaluate, select, and shop for products.
- The technologies in use today and why barcodes have the highest potential for boosting in-store shopping experiences and back-end processes.
- Why Scandit’s products and technologies stand out for catalyzing brands’ efforts to revamp their in-store retail experiences to better align with today’s customers’ data-driven needs.
- How Scandit flips the traditional in-store dynamic by putting the barcode reader in shoppers’ and employees’ hands so they can gather information about products using a smartphone and augmented reality technology—blending the digital and physical worlds.
Marketing Technology News: Discovery Platform Raleigh & Drake Acquires Social Network and Travel Tool MARBL
“Scandit employs computer vision and machine learning to enable high-performance barcode scanning using smartphones,” said Hiten Shah, Research Analyst at Frost & Sullivan. “By substituting dedicated barcode scanners with smartphone applications, retailers make their workflows more convenient and highly cost effective.”
“Frost & Sullivan’s findings echo the results of retailers from all over the world,” said Samuel Mueller, CEO of Scandit. “Our customers are using our affordable computer vision technology to transform the in-store experience and compete with online retailers.”
Marketing Technology News: Bigtincan Exceeds 100 Technology Integrations, with Popular Products Being Used Across the Enterprise