Sprinklr , the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM),  announced that it has been recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer (VoC) Platforms.

“We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief Product Officer Karthik Suri.

“We’re honored to be recognized again as a Leader in the Gartner Magic Quadrant for Voice of the Customer Platforms,” said Sprinklr Chief Product Officer, Karthik Suri. “Customers share what matters in countless ways — not just in surveys, but across everyday conversations, reviews, and interactions on a variety of channels. Too often, that feedback becomes fragmented, and the real, human intent gets lost. With our AI-native VoC capabilities, we can unify structured, unstructured, solicited, and unsolicited signals to understand what customers say to brands and about them — and turn those rich insights into actions that help create extraordinary experiences.”

Marketing Technology News: MarTech Interview With Fredrik Skantze, CEO and Co-founder of Funnel

Unified, AI-Powered Voice of the Customer at Global Scale

Sprinklr is deepening its AI-powered VoC capabilities in 2026 with enhancements designed to deliver richer insights, stronger activation, and more connected customer experience workflows.

• A unified Voice of the Customer solution that brings together every type of customer signal — structured and unstructured — and turns them into actionable insights that can be activated instantly across care, marketing, research, and social teams.
• Broad, integrated coverage of VoC data sources, including solicited and unsolicited feedback and native access to 30+ social and digital channels, helping brands build a more complete understanding of customer sentiment and intent.
• Advanced AI-powered analysis that identifies root-cause drivers and surfaces clear, prioritized recommendations so teams can focus on the improvements that will create the greatest impact.
• AI-driven conversational feedback experiences that adapt dynamically to each respondent, increasing engagement and improving the quality and depth of insights collected.

Marketing Technology News: The Death of Third-Party Cookies Was Just the Start. Are You Ready for Consent Orchestration?

Enterprises using Sprinklr report gains in customer understanding, operational efficiency, and agility through unified data and AI-assisted decision-making — consistent with feedback captured in peer reviews and analyst evaluations across multiple Sprinklr product suites.