Scout MCP and Scout API open Yext’s visibility intelligence infrastructure to the global partner ecosystem, giving local digital marketing agencies a data advantage their clients cannot get anywhere else.
Yext, Inc., the enterprise agentic marketing platform, announced the launch of Scout MCP and Scout API, opening its visibility and competitive intelligence infrastructure to global partners and positioning Yext as the data layer for an agentic marketing era.
Scout is the most comprehensive visibility intelligence dataset available for local businesses, analyzing 10 billion signals monthly across four AI models for over 12 million business locations and surfacing 150 visibility metrics across 20 competitors in every scan. That dataset is now available to partners through two paths: Scout MCP, which provides conversational, no-build-required access, and Scout API, which enables fully custom, white-labeled product experiences built on the same infrastructure powering Yext’s own platform.
The market context
AI is replacing the execution work that local digital marketing agencies have built their businesses on. According to the U.S. Chamber of Commerce’s 2025 Empowering Small Business report, 58 percent of small businesses now use generative AI – more than double the rate in 2023.
As AI commoditizes content generation and publishing, the businesses best positioned for this transition will be the ones who can deliver strategic guidance grounded in data that their clients cannot get on their own.
Scout MCP and API are built to be that foundation, giving partners access to the visibility and competitive intelligence they need to extract those insights and bring them to every client conversation.
“The role of a local digital marketing agency has always been the same: help small businesses compete and win in their markets,” said Christian Ward, Chief Data Officer at Yext. “With Scout MCP, local digital marketers can now effortlessly access visibility and competitive intelligence that would have been impossible to assemble five years ago. That’s a different level of conversation entirely.”
“As AI reshapes local marketing, access to differentiated data becomes the real competitive advantage,” said Brock Berry, CEO & Co-Founder of AdCellerant, a global digital marketing services company. “What makes Scout compelling is the depth of visibility into AI models, search performance, and competitor analysis. We believe partners will be able to build entirely new client experiences and workflows on top of Scout MCP that simply weren’t possible a few years ago.”
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What Scout MCP and API enable
Partners using Scout can walk into any client or prospect meeting and show that business exactly where it stands against its competitors in AI and local search. The insights span four areas:
• Competitive intelligence and prospecting: Provide clients or prospects with a live view of exactly where they’re losing to competitors across AI and local search.
• AI citation and model analysis: Know which AI models are citing a brand, how often, and in what context and how that compares to the competitors including sentiment and themes.
• SEO and AI search performance: Track how brands appear across both traditional and AI search surfaces, with 150 visibility metrics across 20 competitors per scan.
• Prioritized action recommendations: Surface the highest-impact fixes, with a 90-day growth plan and paid media guidance built for prospect meetings and upsell conversations.
Partners can access Scout through the UI for a ready-built experience, through the MCP for conversational access without any development work, or through the API for fully custom, white-labeled products. The same dataset powers all three.
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Built on Yext’s infrastructure, maintained by Yext
This announcement is part of Yext’s ongoing commitment to provide solutions our partners need, including acting as the core intelligence layer as infrastructure they can build on. Partners who build on Scout inherit Yext’s ongoing platform development without maintaining their own data pipelines. Every improvement Yext makes to Scout flows directly to partners, regardless of which access path they use. Scout MCP and API join Yext’s Management API and Content Delivery API as part of a connected ecosystem built for how agencies need to operate today.
