The collaboration introduces ZeroToOne’s proprietary Large Behavioral Model into HorizonOS, advancing AI from workflow automation to real-world outcome prediction

ZeroToOne.AI, a leader in predictive behavioral intelligence, and Horizon Media, the largest independent media agency globally, announced a new enterprise partnership to integrate real-time predictive intelligence into HorizonOS, the industry’s first open operating system and its AI-native marketing intelligence platform, Blu. Unlike conventional AI applications that rely on Large Language Models to automate existing workflows, ZeroToOne delivers system-level predictive intelligence powered by its proprietary Large Behavioral Model, enabling marketers to act ahead of consumer behavior rather than optimize after the fact. The partnership follows multiple successful proofs of concept tested through newly launched HorizonOS Labs in which ZeroToOne drove measurable gains in efficiency, visitation, and conversion, while materially reducing media waste.

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Powered by its proprietary Large Behavioral Model, ZeroToOne delivers predictive behavioral intelligence that anticipates real-world human actions at scale, enabling brands and enterprises to move beyond historical analytics to forward-looking decisioning with 85%+ accuracy. Through the partnership, Horizon will integrate ZeroToOne’s daily refreshed predictive audiences directly into Blu, supporting planning, activation, suppression, and measurement across its client base. The collaboration further advances Horizon’s strategy of embedding modern AI and data-driven intelligence natively within its platform environment, ensuring predictive capabilities are fully operationalized inside existing client workflows.

“ZeroToOne was built on the belief that modern, AI-driven audience strategy should be grounded in the actions people are likely to take next, not what they did weeks or months ago, so brands can anticipate behavior rather than simply react to it,” said ZeroToOne Co-founder and CEO Naseer Hashim. “That requires predictive intelligence to be embedded directly into decision-making environments rather than layered on as incremental features. Horizon is a forward-looking partner that shares our view of how AI can drive better client outcomes, and we are excited to bring our real-time predictive intelligence into the core of HorizonOS and its Blu Platform to help brands across QSR, retail, travel, CPG, hospitality, and beyond make smarter decisions within their media ecosystems.”

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“HorizonOS’s growing partner ecosystem and HorizonOS Labs pilots are accelerating innovation. With ZeroToOne, we provide clients a modern audience advantage, powered by intelligence that adapts at the speed of behavior,” said Horizon Media EVP and Head of Platform Partnerships John Koenigsberg. “ZeroToOne has proven that real-time prediction can materially improve results across a wide range of categories. Integrating their platform into Blu allows us to deliver this value in a seamless and scalable way.”

The companies will continue to collaborate on deeper levels of AI integration, including enhancements to bid optimization, ID resolution and the potential to deploy ZeroToOne’s modeling engine directly within HorizonOS.