Zeta Global, the AI Marketing Cloud, announced its presence at CES 2026, including an exclusive happy hour and fireside chat at Zeta’s Athena suite. Renowned tech analyst, media personality, and Chairman of Eightco, Dan Ives, will join Zeta’s Co-founder, Chairman, and CEO David A. Steinberg for a conversation on the future of Athena and AI-powered marketing.

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On Tuesday, January 6th, from 4:00 to 5:30 PM PT, guests will gather in Zeta’s Athena suite at the ARIA Resort & Casino where Dan Ives will lead a dynamic fireside chat with David Steinberg about Athena by Zeta^TM, the conversational, superintelligent agent built for enterprise marketing. The discussion will cover the trends shaping the next era of marketing technology as well as how Athena’s conversational intelligence is removing friction between humans and AI and redefining the marketer’s relationship with technology, resulting in a higher return on investment. The session will be posted to Ives’s X the morning following the event.

“The pace of AI innovation is accelerating faster than anything we’ve seen in the marketing industry, and we strongly believe that Athena sits at the center of that transformation,” said Steinberg. “I’m looking forward to joining Dan Ives, a respected technology, stock market expert, and Chairman of Eightco, at CES to discuss where the industry is headed next and how Athena is redefining what’s possible for the future of marketing.”

“As Chairman of Eightco, our mission is clear: put trust at the center of enterprise AI,” said Ives. “I’m fired up to join Zeta and David at CES to dig into how AI-powered platforms can deliver real business outcomes and build stronger customer relationships in an increasingly automated world.”