Zeta Global, the AI Marketing Cloud, announced the appointment of Nate Yohannes as President of Zeta Data & AI Lab and Global Head of Research and Development. A proven leader at the intersection of artificial intelligence and product innovation, Yohannes brings over 15 years of experience spanning senior roles at Meta, Microsoft, and the White House. Most recently, he served as Product Management Lead for GenAI in Ads Ranking at Meta, where he led the strategy and development of AI systems built on Meta’s Llama to enhance the company’s core advertising business. Yohannes joined Meta from the Office of the CTO at Microsoft.

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In this newly created role, Yohannes will report directly to Zeta’s Chief Technology Officer, Christian Monberg. His mandate will include spearheading the Zeta Data & AI Lab and championing a culture of innovation and thought leadership across the organization. He will play a critical role in shaping the next generation of marketing technology and delivering transformative outcomes for Zeta’s clients around the world.

As part of Zeta’s significant commitment to the development of next-generation AI products and tools, the Zeta Data & AI Lab is an innovation group designed to identify, test, and scale new business opportunities beyond the company’s core focus. It will serve as a strategic engine to transform big ideas into new lines of revenue, drawing on Zeta’s proprietary data, AI capabilities, and enterprise expertise. By operating with speed and agility, Zeta Data & AI Lab is positioned to capitalize on emerging technologies and shifting market dynamics to fuel long-term growth.

“Nate is a rare kind of leader—equal parts visionary and builder—who understands how to turn breakthrough technologies into transformative outcomes,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “We are on the cusp of a marketing revolution [powered by AI], and with Nate’s leadership, we are able to accelerate our innovation engine and turn breakthroughs into tomorrow’s industry standards.”

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“I’m honored to join Zeta at such a pivotal moment in the company’s history,” said Nate Yohannes. “With its powerful platform, proprietary data, bold vision, and David’s inspiring leadership, Zeta is uniquely positioned to lead the next wave of AI innovation. I look forward to contributing to its mission, building transformative products, attracting top talent, and helping our clients achieve extraordinary outcomes.”