ResponsiveAds and DeepAR Launch Augmented Reality (AR) Shopping Ads for Halloween

Digital creative automation trailblazer ResponsiveAds teams up with AR specialist DeepAR to debut Face AR and Body AR Virtual Try On (VTO) templates in the ResponsiveAds’ Creative Marketplace for the Q4 holiday season. Augmented Reality transforms apparel, beauty, fashion, and luxury marketing sectors, allowing customers to try-on products virtually and giving brands a fresh promotional edge, resulting in higher purchase rates and fewer returns.

ResponsiveAds boosts shopping ad engagement twentyfold through its Fully-Fluid™ technology, providing unparalleled speed and efficiency with its universal ad unit.

AR technology enhances the shopping experience, allowing customers to VTO products in a lifelike experience. DeepAR technology delivers unmatched realism for 3D AR models, loading performance, and 20% improved precision for facial, body tracking, and fitting.

The collaboration between ResponsiveAds and DeepAR enriches ad experiences, promising benefits for consumers, brands, and publishers CPMs for greater engagement and increased purchases.

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Highlights of the AR Wearable Ad Solutions:

• Face AR Ads for beauty and fashion:
  • “Try-before-you-buy” for makeup, glasses, hats and more.
  • Dynamic shoppable carousels, selfie mode, and video-rich templates.
• Body AR Ads for wearables introduces:
  • Realistic VTO for shoes, watches, and accessories, ensuring 20% enhanced precision over other AR solutions.
  • Dynamic shoppable carousels, QR code integration for mobile engagement, and video

Both companies redefine online shopping, providing consumers and brands with elevated, interactive experiences for the upcoming holiday season.

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