Persado Announces Persado for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

By PRNewswire On Sep 19, 2018

Persado Platform Brings AI-Generated, Customer-Engaging Marketing Language and Deep Response Insights to Customers

Persado, a leading provider of AI-generated marketing language, announced it has launched Persado for Salesforce on Salesforce AppExchange. Customers can now integrate Persado with Salesforce Marketing Cloud to generate and deploy AI-generated email messages powered by Persado’s Marketing Language Cloud that meaningfully boosts email performance and improves customer engagement.

Comprised of the world’s largest marketing language database, with over one million tagged and scored words, phrases and images, Persado’s Marketing Language Cloud creates optimized, on-brand content based on emotions and vernacular that resonate with target audiences. With this app, Marketing Cloud customers can leverage AI powered by Persado’s Language Cloud to create personalized digital marketing communication that drives engagement, conversions and revenue.

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Persado for Salesforce is currently available on AppExchange here, and Persado looks forward to continued collaboration with Salesforce at its annual Dreamforce event this fall.

“To build a loyal base of customers that translates into lasting success, it’s not just what you say that matters, but how you say it,” said Alex Vratskides, Persado CEO. “Today’s businesses should lean on evolving technologies like AI to meaningfully engage with audiences on a massive scale, so we are thrilled to combine the power of Persado’s AI-generated marketing language with Salesforce’s leading Marketing Cloud suite to drive tangible results for our joint customers.”

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“We are happy to welcome Persado onto the AppExchange, as the company provides customers with an exciting new way for businesses to tailor marketing messages,” said Mike Wolff, SVP, ISV Sales, Salesforce. “The exponential growth of AppExchange underscores the enormous opportunity the entire Salesforce ecosystem has in creating cutting-edge solutions and driving customer success.”