DeleteMe Predicts Top Data Privacy Trends of 2023

DeleteMe, the #1 privacy information removal service since 2010, has announced its predictions for the top online data privacy trends of 2023.

Recent developments are changing the outlook for the future of online privacy laws and protections. The most recent federal election had an enormous effect on proposed federal privacy regulations. And five states have passed new privacy laws that are set to become enforceable next year.

Marketing Technology News: NP Digital Releases 2023 Marketing Spend Report

DeleteMe foresees a variety of factors that will drive trends in personal information security over the coming year. Five notable issues are:

  1. Federal data privacy regulation – namely, the ADPPA – will be sidelined in Congress, while state laws coming in-force (CA, VA, UT, CO, CT) will be joined by new legislation in other states, increasing compliance complexity for businesses.
  2. Headline ransomware stats may trend slightly downward in overall number, but damages of individual events will continue to grow.  Key areas in the public sector – including education and healthcare institutions – will see the most disruptions.
  3. Passwordless forms of identity authentication will expand across a wider range of services, but remain limited by growing regulatory and litigation risks around use of biometrics.
  4. AI will emerge as a new social-engineering tool; cybercriminals tend to be faster than businesses in identifying ways new technologies can be used to facilitate fraud and credential theft.
  5. New ‘kids privacy’ laws will expand across more states – even in absence of the passage of KOSA –  but industry and consumers are likely to continue to push back against problems age-verification processes create.

Clearly, 2023 will be a year of transition for cybersecurity and data privacy professionals. As Rob Shavell, CEO and co-founder of DeleteMe states, “The last two years have seen unprecedented expansion in both new privacy regulation as well as new and damaging ways personal data is exploited. 2023 is going to involve adaptation to a new status quo by both businesses and consumers.”

Marketing Technology News: MarTech Interview with Michael Luckhoo, Co-Founder, Cirus Foundation

Brought to you by
For Sales, write to: contact@martechseries.com
Copyright © 2024 MarTech Series. All Rights Reserved.Privacy Policy
To repurpose or use any of the content or material on this and our sister sites, explicit written permission needs to be sought.