Publicis Groupe Names Justin Billingsley New Global CMO to Boost Customer Acquisition

Last week, Publicis Groupe announced Justin Billingsley is to the new role of Global Chief Marketing Officer (CMO). In this role, Justin will focus on bringing together the four pillars of Publicis Groupe’s unrivaled marketing and digital business transformation. These areas are offered across creativity, media, data and technology, including:

• Product Development and Marketing
• Client Transformation
• New and Organic Growth
• PR & Communications

In the current market context, Justin’s immediate priority will be to partner with the Global Client Leaders and their clients directly to ensure they are recovery ready, for today and tomorrow’s ‘Next Normal’.

Justin will directly oversee Publicis Groupe’s narrative internally and externally to strengthen relationships with clients, potential candidates applying for new roles, and employees.

At the time of this announcement, Arthur Sadoun, Global CEO and Chairman of Publicis Groupe, commented: “Justin has the unique set of skills and experience to take on this critical new role in our organization, particularly at this time of profound change.”

Justin will continue to be a member of the Publicis Groupe Management Committee, reporting to Publicis Groupe CEO Arthur Sadoun. Justin assumes the role of Global CMO in addition to his current duties as Chairman of Publicis Emil and Publicis One Touch (the bespoke global Power Of One agency networks for Mercedes-Benz and NIVEA respectively).

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Earlier, Justin has led key portfolio for Publicis Groupe. He most recently chaired as the CEO of DACH (Germany, Austria and Switzerland), where he led the most significant Power Of One new business. The win includes acquiring marketing assignments from Mercedes-Benz and NIVEA, and then implementing new agency models that optimize the use of data, creativity and technology to drive effective business growth for them.

Justin brings significant global client-side experience, having worked across APAC, EMEA and the US, in senior marketing leadership roles for iconic brands including Orange, Nokia, and Coca-Cola.

Arthur added: “He’s demonstrated growth and transformation on the client-side, at some of the world’s most iconic brands, including Coca-Cola, Nokia and Orange. His time leading operations across APAC, EMEA and the US means he has a global vision and precise awareness of local nuances. And more recently he has been at the forefront of developing and implementing some of the most advanced Power of One models for our clients. There are many initiatives that are currently being taken at Publicis to make sure our clients are recovery ready. Justin will ensure that all of our clients can benefit from them.”

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Justin Billingsley, Global CMO of Publicis Groupe added: “We have one objective and that is to help our clients find growth, both in the current context and in ensuring they are prepared for what is ahead. Publicis Groupe has continually demonstrated success for clients through our Power of One models and my focus as CMO will be to ensure this approach is evolved and scaled so that we can help even more of our clients to transform.”

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