Account engagement leader maintains momentum by aligning sales and marketing, providing visibility into target buyers, and orchestrating the modern customer journey with AI

6sense, the leading Account Engagement Platform, announced the company projects 100% revenue growth for the third year in a row. Despite the challenges of a global pandemic, 6sense continues to thrive by helping businesses predictably grow revenue with AI, big data, and machine learning. The $40 million in funding 6sense secured from Insight Partners in January, combined with its recognition as a Leader in The Forrester New Wave™: ABM Platforms, Q2 2020 report, have helped the company separate from the competitive landscape, fuel record hiring, and deliver on its aggressive product roadmap.

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“6ense was founded upon the vision of transforming B2B sales and marketing with a next-generation platform that engages target buyers at exactly the right time,” said Viral Bajaria, CTO and Co-founder of 6sense. “Our patented AI-powered capabilities, including 6sense’s time-based predictions and industry-leading account identification capabilities, continue to be differentiators in the market — and deliver real business value to our customers.”

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6sense’s customer base has grown 204% since January 1, 2019 and 54% since the beginning of 2020, and the company boasts a net customer retention rate of 109%. The company has doubled down on its growth by delivering weekly product releases throughout 2020, including:

• Native Retargeting, which programmatically serves display ads to all website visitors or visitors from target accounts
• An integration with LinkedIn, enabling mutual customers to leverage 6sense’s account data and insights for all LinkedIn ad types
• Next Best Actions, which uses AI to provide specific, prioritized actions for business development representatives (BDRs) to engage the buying center within a target account
• Model Metrics, which provide customers with self-service analytics on the impact of 6sense’s AI-driven predictions on pipeline and revenue

As a result of the company’s continuous focus on innovation, 6sense delivers the most comprehensive account-based sales and marketing platform in the market, including industry-best advertising and orchestration capabilities that deliver the right message to the right buyers at the right time.

“The most exciting thing about our momentum is the value our customers generate with our platform and approach, like 75% higher conversion rates, 40% higher win rates, and 50% higher contract values,” said Latané Conant, Chief Market Officer at 6sense. Conant recently published “No Forms. No Spam. No Cold Calls.,” a step-by-step guide for sales and marketing teams to achieve these kinds of results by uncovering customer demand, prioritizing which accounts to work, engaging the entire customer buying team, and measuring real business impact.

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6sense has also received multiple accolades throughout the year for both the quality of product and workplace: Organization of the Year by the Business Intelligence Group, recognition from Inc. Magazine as a Best Workplace, The SaaS Awards, The American Business Awards and the Software and Information Industry Association (SIIA CODiE). Additionally, SiriusDecisions awarded PTC Program of the Year for the company’s Revenue Orchestration and Intelligence Engine (ROI Engine) initiative, a collaborative effort involving 6sense, Drift, and People.ai.

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