RollWorks Named “Best Remarketing Platform” in Annual Marketing Technology Awards Program
MarTech Breakthrough is an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. The RollWorks growth platform combines data and machine learning to deliver highly targeted campaigns that focus marketers’ advertising dollars on the customers that matter most.
At the time of this announcement, Toby Gabriner, CEO of AdRoll Group and president of RollWorks, said, “Earning a MarTech Breakthrough award just six months after creating the RollWorks division is a great achievement for our team.”
Toby added, “It validates our work to date, and motivates us as we push development and innovation forward in our effort to offer ambitious B2B companies a platform to confidently grow revenue.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize innovation, hard work and success in a range of marketing, sales and advertising technology-related categories, including Marketing Automation, Customer Experience, Marketing Analytics, Mobile Marketing and many more. This year’s program attracted more than 2,000 nominations from companies throughout the world.
“AdRoll Group has a great track record of success in consumer marketing,” said James Johnson, Managing Director at MarTech Breakthrough.
James added, “The introduction of RollWorks, to better serve B2B marketers with a suite of account-based marketing (ABM) and demand gen advertising tools, is a welcome addition to the MarTech industry. We are thrilled to recognize the RollWorks team with this 2018 MarTech Breakthrough Award.”
RollWorks helps B2B marketers do more with their campaigns. Leveraging highly actionable customer data, RollWorks can reach and engage the right people, across devices and channels — from Facebook to Google to LinkedIn. The platform uses AI to help generate and close more leads. Lead gen and account-based programs can mirror nurture campaigns with highly personalized ads linked to the person, account, and sales stage. Looking ahead, RollWorks will be introducing new solutions for account selection, cross-channel orchestration, and measurement — to improve the marketing campaign results in accounts that matter most.
Currently, results-driven marketers use the RollWorks B2B Growth Platform, built on proprietary data and algorithms, to reach the right people, engage with extreme relevance and drive business growth. The RollWorks platform enables better sales and marketing alignment with integration to CRM and marketing automation systems. RollWorks partners with growth-minded leaders to help them forge lasting relationships that translate into measurable results.