ABM event agency and event marketing technology company team up to shape the future of B2B events and the event marketing community

Business Development Institute (BDI), an account-based marketing event agency, and Splash, a global event marketing technology company, announced today a new strategic partnership that will give B2B event program owners the latest industry insights, trends, tools and analyses to grow and improve their events.

Combining Splash’s industry-leading event marketing platform with BDI’s decades-long experience in audience development and ABM events, marketing leaders and teams will have access to content that helps them better plan, market, and execute compelling events at scale.

Marketing Technology News:MarTech Interview with Werner Kunz-Cho, CEO at Fareportal

“Bringing together Splash’s event marketing platform that supports the current and future needs of event teams with BDI’s hybrid, in-person, and virtual event services will deliver powerful resources that benefit our B2B clients in many ways,” said Steve Etzler, CEO and Founder of BDI.

BDI will use the Splash platform for all upcoming client and internal events, including the company’s new virtual and hybrid event solution, Splash Studio.

“Joining forces with BDI will provide valuable programming to event marketers,” said Eric Holmen, CEO of Splash. “Together, our deep understanding of the events industry, with a focus on how technology delivers meaningful connections and business results, will help revenue leaders and teams navigate a shifting events landscape.”

The BDI and Splash partnership will result in transformative event programs for B2B event marketing leaders, and additional digital content opportunities.

Marketing Technology News: MarTech Interview with Myles Kleeger, President & Chief Customer Officer at Braze