Demandbase Once Again Designated as the Leader on SPARK Matrix™ for Account-Based Marketing (ABM) Platforms

Quadrant Knowledge Solutions (QKS) Recognizes the Company as a Technology Leader with High Customer Impact and Technology Excellence

Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK Matrix^TM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the second consecutive year that Demandbase has been in the top spot for technology leaders with high customer impact and technology excellence, ranking above all other vendors on the Matrix.

“Demandbase started as an ABM technology, and we’re thrilled that we repeatedly are recognized as the leading ABM platform. The category is constantly growing and changing, and we’re proud to be playing a key role in that,” says Jon Miller, chief marketing officer of Demandbase. “That said, our solutions have gone beyond ‘just ABM.’ Demandbase injects Account Intelligence into every step of the buyer journey and helps companies master a smarter go-to-market across ABM, advertising, B2B data, and sales intelligence.”

Last year, Demandbase launched the Account-Based Experience (ABX) movement, the forward-looking, customer-centric iteration of ABM. Since then, the company has consistently elevated its go-to-market (GTM) suite of products to better equip B2B revenue teams for success. With its robust Account Intelligence and industry-leading technology, Demandbase continues to set the bar high for ABM and GTM.

Marketing Technology News: Docusign Bolsters Leadership Team in Push Toward Enabling the Anywhere Economy

In addition to this notable achievement, Demandbase has received further recognition in the ABM industry, including:

• Being named a Leader in the Gartner® Magic Quadrant™ for Account-Based Marketing Platforms, 2022
• Only vendor to receive the highest scores for all three Use Cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report
• Being named a Leader in The Forrester New Wave™: Account-Based Marketing Platforms, Q1 2022
• Being named by Research in Action as global market leader on the Vendor Selection Matrix™ for Account-Based Marketing.
• Earning a Top Rated award by TrustRadius for Account-Based Marketing (ABM)

Quadrant Knowledge Solutions’ Account-Based Marketing (ABM) Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis.

To access the SPARK Matrix, please visit https://quadrant-solutions.com/market_research/spark-matrix-account-based-marketing-abm-platform-2022/.

Gartner®, “Magic Quadrant™ for Account-Based Marketing Platforms, 2022,” Ray Pun, Christy Ferguson, Julian Poulter, January 4, 2022.

Gartner® does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner® research publications consist of the opinions of Gartner®’s research organization and should not be construed as statements of fact. Gartner® disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto