Industry’s First Autonomous Demand Generation Platform Disrupts Traditional ABM Space
Metadata.io, the autonomous demand generation platform, announced it raised $6.5M in an oversubscribed Series A round, led by Resolute Ventures. There was additional participation from Greycroft, York IE, Stormbreakers, as well as notable entrepreneurs, including Mark Organ (founder of Eloqua), Ilya Volodarsky (founder of Segment), and others. In addition, over a dozen Metadata customers (e.g. UIPath VP of Growth, SocialChorus CEO, etc) and key employees invested in the round.
Launched GA in 2017, Metadata’s latest capital raise brings its total funding to over $10 million. The new funding will allow Metadata to expand its product capabilities, meet the increasing momentum of customer demand, scale its go-market motion, and achieve category leadership. Metadata was recently ranked as No. 233 in the 2020 Inc. 5000 Fastest-Growing Private Companies in America Annual List, reporting an impressive growth rate of 1869.18% revenue growth over the past three years.
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“It’s time to transform B2B marketing and place AI and automation, instead of humans, at the center of execution,” said Gil Allouche, founder & CEO of Metadata. “CMOs today are faced with a flood of data, channels, and tools to make their jobs easier, yet the actual marketing execution is too slow, manual, and error-prone. It’s still hard to generate a predictable pipeline for sales and show ROI for marketing investments. We solve this problem, taking the bottlenecks and guesswork out of their demand generation campaigns by getting the right content in front of the right people and building that predictable flow of MQLs and pipeline.”
Metadata is an advantage for marketing teams as it increases their execution capacity by 100x and sets the entire martech stack on autopilot by connecting existing tools and putting them to work. Experimental marketers from companies like Zoom, Drift, Pendo, Udacity, and Vonage have experienced as much as a 4.5X ROI in as little as 90 days using Metadata. Metadata’s rapidly growing customer base continues to praise the technology for helping achieve B2B marketing results beyond the scale and scope they previously thought possible. On average, Metadata customers paid back their investment within just seven months compared to 17 months from competing platforms.
“From early on, Metadata always put their customers first, creating a technology that truly empowers B2B Marketers and changes the way they execute marketing strategies. It’s a game-changer for marketers and should be a standard component of all B2B marketing stacks,” said Gary Nakamura, SocialChorus CEO, and Metadata investor. “At SocialChorus, we need precision, we look to Metadata to generate qualified pipeline efficiently to meet the needs of our growing business. We have been thrilled with the results.”
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The company recently appointed Olivier L’Abbé as president and expanded its leadership team with deep martech expertise with the additions of Clay Bentley, VP Sales, formerly of G2 and Jason Widup, VP Marketing, formerly of Tableau Software, as well as the addition of Bill Portelli to its Board of Directors. The Company has also consistently ranked high on the past three years of G2 Reports, most recently named in the top leadership position in the G2 Summer 2020 Grid® Report for Account-Based Advertising Software.
Metadata launched a new product recently, MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, and Programmatic Display using firmographic, technographic, and demographic data from their proprietary database of over 1.4B profiles.
“Metadata is disrupting the traditional ABM space as we know it and redefining how we look at marketing in a customer-centric way,” stated Mark Organ, CEO, and founder of Influitive and Eloqua. “Metadata isn’t another marketing technology. From the origin of the company transforming marketing operations by eliminating tedious manual work, to today, creating a category that transcends demand gen, it is enabling the autonomous marketer to be a reality. It is the marketer that’s needed for the future.”
“The team at Metadata is driven and passionate as they make a breakthrough for B2B marketers. They have developed the patented technology that executes thousands of B2B campaigns in a matter of hours,” said Kyle York, Co-Founder, CEO & Managing Partner, York IE. “Metadata instills confidence for marketers to know that their programs will consistently and reliably deliver marketing KPIs with minimum time and effort by automatically optimizing campaigns for pipeline impact at a velocity that is not humanly possible. They are giving B2B marketers the teams that they need and results that tie to revenue.”