Custeau set to lead global product strategy and initiatives, driving the company’s technology vision as the only enterprise class predictive ABM platform

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product.

As SVP of Product, Pierre will lead MRP’s global product strategy and initiatives, driving the company’s technology vision as the only enterprise-class predictive ABM platform. He is directly responsible for managing the product roadmap and directing teams across three continents who are responsible for product management, data science, design, and engineering.

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“MRP’s enterprise-class suite of account based marketing solutions deliver unrivaled value to clients due to its unmatched intelligence and ability to operationalize data, applying machine learning to optimize each interaction at scale,” said Custeau. “I am delighted to join MRP’s mission of helping the enterprise marketer drive measurable revenue impact.”

Custeau brings more than two decades of global sales and marketing leadership to his role. Prior to joining MRP, Custeau served as Head of Product for Oracle Eloqua, where he was responsible for identifying the trends and market forces impacting modern marketers while driving innovation for B2B enterprise marketing products within the Oracle Marketing Cloud organization. Working closely with organizations in the Americas and Europe to define and execute innovative sales and marketing strategies, Custeau has held senior positions in consulting, sales, R&D, and product management for various software companies.

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“Pierre has extensive and directly applicable experience leading product initiatives for technologies built to address the unique needs of enterprise sales and marketing leaders and understands the MarTech landscape very well,” said Kevin Cunningham, CEO and Co-Founder, MRP. “We are excited to have him on board and are looking forward to him accelerating our vision to provide tangible client value, represented in higher response rates, pipeline conversion, and pipeline value.”

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