Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, announced the appointment of Kelly Socia as Executive Vice President of Business Development for North America, effective February 3. Socia brings nearly 20 years of experience working with CPG companies and retailers across sales, marketing, eCommerce, and data and analytics. In this role, she will lead Acosta’s expanded business development team to provide progressive, integrated sales and marketing solutions that enable its clients to win in the modern marketplace.
Marketing Technology News: Moz Launches New Technical SEO Certification
“Kelly is a goal-oriented leader with a proven track record, and we are thrilled to welcome her to the Acosta team,” said Brian Wynne, CEO of Acosta. “Utilizing our new go-to-market strategy and commercial value proposition, Kelly will play an instrumental role in growing our client base and expanding the adoption of Acosta’s robust capabilities with existing clients.”
Most recently, Socia was Vice President, U.S. Leader for Nielsen, where she helped build the company’s retail collaboration division that now houses more than 15 collaboration programs with key retailers, including Walmart, Sam’s Club, Whole Foods Market and Dollar General. Prior to that, she held leadership roles as Vice President of Sales and Regional Vice President for Triad Media where she helped pioneer the Walmart Exchange media platform.
Marketing Technology News: Augeo Acquires Wellington
“I’ve watched the CPG industry transform over the past 20 years, and I’ve been impressed with Acosta’s ability to enable its clients to succeed by anticipating and acting on the evolving needs of shoppers,” said Socia. “It’s an exciting time to join the Company, and I am eager to bring Acosta’s full range of integrated services to new and existing clients.”
Socia studied business management and minored in marketing at Southwestern Assemblies of God University in Waxahachie, Texas.
Marketing Technology News: Zendesk Suite Radically Transforms Enterprise Tech Space with New Messaging Solution