Artur’In, a France-based automated digital marketing solutions provider for local businesses, has secured €42 million in funding from PSG, a leading growth equity firm that focuses on partnering with middle-market software and technology-enabled services companies. PSG will partner with Artur’In to accelerate its growth, support the ongoing development of Artur’In’s digital solutions and drive the company’s expansion into new sectors and geographies, both organically and via M&A.
Artur’In was established in 2016 with the mission to help local businesses thrive in their digital presence and communication. Over the past five years, the company has grown from its founding team of seven co-founders to over 140 employees in France, the US and Ukraine, serving more than 3,000 customers across sectors including real estate, automotive, insurance and accounting.
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“We believe the Artur’In team is set up to manage a fast-growing company and that PSG will be a great partner to help us scale by combining organic and external growth”
Artur’In’s AI-powered solution helps SMEs build and improve their local online visibility by automating their digital marketing, allowing business owners and managers to focus on growing their core businesses. The platform has the ability to automatically create and publish content, including social media posts and newsletters, run online advertising campaigns and manage customers’ broader digital presence across channels, including Google My Business.
PSG’s partnership with Artur’In aims to bolster the development of the company’s AI-powered digital marketing management platform, building out new tools and features. The partnership also aims to drive Artur’In’s growth into new geographies and sectors, including HR and food and beverage, both organically and via strategic M&A activity. Artur’In is expected to benefit from the support of PSG’s dedicated portfolio operations team which will work closely with the founding management team going forward.
Dany Rammal, Managing Director and Head of PSG Europe, said, “In our view, Artur’In’s technology offers a one-stop shop to help SMEs develop their digital marketing function, which is crucial to customer acquisition and growth. Furthermore, we believe the Covid-19 pandemic has highlighted the importance of communicating with customers via digital channels, particularly for local businesses.”
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“We believe that the quality of Artur’In’s product and the market make it well-positioned for future growth and we’re excited to partner with the founding team of Artur’In,” added Romain Railhac, Director at PSG Europe.
“We are thrilled to have found the right partners in PSG to support our continued growth,” added Dan Sefarty, CEO of Artur’In. “We believe that we have created a product that allows local businesses to focus on what they do best – serving their clients, safe in the knowledge that their marketing function is taken care of.”
Following the transaction, Artur’In will continue to be led by its founding management team. French early-stage investor Ventech, who has been backing the Company since 2018, will also retain its existing stake.
“We believe the Artur’In team is set up to manage a fast-growing company and that PSG will be a great partner to help us scale by combining organic and external growth,” concludes Alain Caffi, Founding Partner at Ventech.