Adapty Delivers First Ever Insite Online B2B Commerce Implementation for a Leading Distributor of Process Equipment

Adapty Inc., a leading digital commerce and customer experience company, today announced the successful roll-out of a B2B e-commerce solution for Carotek, USA. Adapty partnered with Insite, an Episerver company, and Digital DNA Marketing agency to implement InsiteOnline, an out-of-the-box commerce solution, for the process equipment distribution business of Carotek.

Marketing Technology News: Comcast, Charter and ViacomCBS Announce Blockgraph Partnership

The shift to digital was imperative in the B2B (business to business) space and particularly now in the economic crisis caused by Covid19 pandemic it has gained more significance. Digital transformation in traditional manufacturing and distribution business has the potential to completely change how clients interact with brands and run their businesses.

Marketing Technology News: UTAG Offers a Few-Step Plan to Adopt a Rapid Digital Strategy and Survive the Pandemic

Carotek a leading distributor of process equipment in the USA, partnered with Adapty to implement a responsive B2B platform. As part of the implementation, the corporate site and e-commerce portal were merged to give the customer a single site view thereby improving the user experience. The implementation delivered improved customer experience and reduced customer service dependency. This is the first ever InsiteOnline platform implementation for B2B business.

Marketing Technology News: Merkle RMG Appoints Phil Yamamoto as President