Investment Makes CAKE the Largest Performance Marketing Software Vendor; Maximizes Innovation While Increasing Reliability and Scalability to Create New Revenue Opportunities for CAKE Customers Worldwide
CAKE, the leading global performance marketing software provider, announced that the company has been acquired by Constellation Software Inc., a $20-billion international provider of market-leading software and services. The acquisition investment furthers CAKE’s innovation in performance marketing software and solutions for affiliate marketing, lead generation and multichannel marketing; and reinforces the company’s commitment to superior customer support, providing performance marketers, advertisers and publishers with new opportunities to increase margin.
“We are pleased to have acquired CAKE,” said Dexter Salna, President of Perseus, a Constellation operating group. “Their strong management team and focus on serving performance marketing customers make them a promising addition to Perseus.”
Marketing Technology News: Cloudinary Brings Adobe Creative Cloud Connector for Dynamic Digital Experiences
Constellation acquires, manages and builds industry-specific software businesses which provide specialized, mission-critical software solutions that address the particular needs of its customers. With over 125,000 customers in more than 100 countries and a proven track record of solid growth, Constellation has established a broad portfolio of software businesses to provide its customers and shareholders with exceptional returns.
“Constellation has demonstrated its ability to acquire and integrate companies with great success, and its acquisition of CAKE is a clear endorsement of our strategy and technical expertise in performance marketing,” said Santi Pierini, President of CAKE. “Since our inception, our mission has been to embrace a truly customer-driven approach. We intend to continue our tradition of delivering trusted technology and services driven by and for our clients, and are thrilled about the continued innovation this partnership will enable to drive our customers’ continued success.”
Marketing Technology News: Oracle Ushers in New Era of Analytics
The acquisition comes after a rich history of CAKE’s growth and product innovation, delivering the highest levels of reliability and scalability. CAKE plans to leverage the investment by Constellation to build out its product roadmap and go-to-market execution. Key areas of investments include CAKE’s infrastructure, support mechanisms and engineering.
Marketing Technology News: Neongecko Inc. Launches “Neon AI Nano HTML” to Add Conversational AI to Websites