Veteran Product Executive Joins Cheetah Digital as Chief Product Officer to Lead Roadmap, Product Management, Product Marketing, and Innovation

Cheetah Digital announces the addition of Bill Ingram as its new Chief Product Officer. Ingram brings a rich history in enterprise SaaS marketing technology, including over a decade at Adobe, and a bold new perspective to the Cheetah Digital team. Ingram will lead the innovation engineering, product management, product marketing, and user experience teams. His responsibilities will include product delivery, product roadmap strategy, and innovation for the Cheetah Digital portfolio: CheetahMail, Marketing Suite, and Cheetah Loyalty.

“As the world’s largest independent marketing technology company, Cheetah Digital’s Dedicated to Marketers mission is inextricably tied to building products that help marketers create real business outcomes and establish lasting relationships with their customers,” said Cheetah Digital CEO, Sameer Kazi. “As our chief product officer, Bill brings a deep understanding and knowledge of solutions for modern marketers. I am excited to work with him and his teams to delight and inspire our clients with our data management, messaging, loyalty, and personalization products.”

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With more than 25 years of experience in product leadership roles, Ingram joins Cheetah Digital from Adobe where he led the Analytics Cloud business as Vice President and General Manager. Preceding his years at Adobe, Ingram worked at a variety of enterprise SaaS organizations including Sybase and Omniture, which was acquired by Adobe for $1.8 billion in 2009.

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“No company is better positioned in the cross-channel marketing technology space than Cheetah Digital. Its roster of world-renowned brands, sophisticated technology, deep expertise throughout the professional services organization, and dedication to serving marketers is unmatched in the industry,” said Ingram. “I am honored to be leading such a passionate and seasoned product organization. There has never been a better time to be part of this company.”

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