Caskey Brings a 25 Year Track Record in Awareness Creation, and Top Line Revenue Growth to ActiveProspect
ActiveProspect, the SaaS platform for consent-based marketing, announced that Brian Caskey has joined the company as Chief Marketing Officer effective immediately. Caskey brings a diverse background in global marketing, awareness creation, and revenue generation to ActiveProspect where he will oversee all aspects of global marketing.
Caskey brings more than 25 years of experience developing high-impact awareness programs, advanced growth strategies and building highly effective marketing teams. In his most recent role as CMO at Kollective, Caskey developed marketing programs driving new awareness and aggressive pipeline growth. His track record of success includes CMO roles at UTStarcom, Zhone/Dasan and Vanguard Cybersecurity.
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“Brian is results-driven with the right mix of strategic vision and practical expertise,” said Steve Rafferty, Founder and CEO for ActiveProspect. “He has a deep understanding of both B2B SaaS and Enterprise Marketing, combined with a strong track record of driving growth. I’m confident he will have a major impact on the business as we continue our mission to make consent-based marketing the best channel for customer acquisition.”
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ActiveProspect is an Austin-based SaaS company that helps companies acquire customers via consent-based marketing (opt-in leads). Our products are used by leading brands across many industries to efficiently and safely scale these types of campaigns. We give companies the insight and control needed to take real-time action on their leads – by paying the right price, filtering out leads that are unlikely to convert, and routing leads to the right place. In tandem, we help protect companies from Telephone Consumer Protection Act (TCPA) litigation by verifying and documenting proof of consent.
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