Cuisinart Wins Big at 2020 MarCom and dotCOMM Awards
Two Platinum Awards for Personalized Marketing Campaign and Gold Award for New Data-Driven Website, Built by Whereoware
Cuisinart, a division of the Conair Corporation, earned two honors at the 17th annual 2020 MarCom Awards for their new website and a personalized marketing campaign for their AirFryer product. Separately, the Air Fryer email campaign also won a 2020 dotCOMM Award. Both the website and marketing campaign were built and activated by full-service digital agency Whereoware.
MarCom is among the largest, most-respected international creative competitions worldwide. With over 5,000 entries received this year from the United States, Canada, and 28 other nations, the prestigious competition celebrates outstanding achievement in marketing and communications. Likewise, the global dotCOMM Awards reviewed more than 2,000 submissions, distinguishing excellence in web creativity and digital communication.
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“We’re honored to be recognized by the MarCom and dotCOMM community for our customer-centered website and digital marketing campaign,” said Mary Rodgers. “The awards are a testament to the high-quality digital services delivered by our agency partner Whereoware to consistently drive our digital transformation.”
Cuisinart’s AirFryer campaign received the MarCom Platinum Award in the Digital Media – E-Communication category, as well as the dotCOMM Platinum Award in the Owned Media – eMail Campaign category. Earning the highest-level accolade in both competitions, the dynamic email marketing campaign successfully uses hyper-relevant personalization, audience segmentation, and targeted post-purchase messaging to deepen customer loyalty, while increasing online sales.
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Cuisinart is also a Gold-level MarCom winner, in the Digital Media – Website category, for their newly launched Cuisinart.com, powered by Episerver’s best-in-class Digital Experience Platform (DXP). The website replatform drives business growth for retail partners, while advancing Cuisinart’s long-term goals for digital transformation, customer journey optimization, and direct-to-consumer sales. In 2021, Cuisinart anticipates doubling its year-over-year growth.
“We are so grateful to have partnered with Whereoware on our website launch. The new website is heavily data-driven, with over a dozen complex integrations, and Whereoware successfully completed the project in just six months,” said Mary M. Rodgers, Director of Marketing Communications for Cuisinart.
“Cuisinart is evolving from a product company to a true lifestyle-driven brand,” said Whereoware’s Executive Vice President of Operations, Teya Tuccio-Flick. “The enhanced e-commerce site, built by Whereoware, provides a superior user experience and seamless website administration – allowing it to be flexible enough to grow with Cuisinart and their expanding distribution channels.”
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