Adds Competitive SEO and SEM Intelligence to Its Portfolio of MarTech Solutions
TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for search marketing, SEO and paid search advertising. The iSpionage acquisition follows a number of recent acquisitions by TapClicks, including StatX, Raven Tools and several other marketing analytics and reporting, SEO and digital reputation management solutions. Adding iSpionage to TapClicks’ already-robust solution portfolio, which includes the flagship TapClicks Marketing Operations Platform, enables the company to deliver the most comprehensive unified marketing intelligence solutions in the industry.
“Marketers are looking for better ways to gain competitive intelligence, and iSpionage offers a groundbreaking approach,” said Babak Hedayati, CEO of TapClicks. “Recent M&A activity in the MarTech and AdTech sectors is a testament to the hunger for intelligence-enabling technologies. TapClicks’ vision—a unique approach—is for a completely unified platform where data integration between solutions is seamless and ease-of-use is paramount. Other analytics and intelligence providers don’t deliver solutions that way.”
iSpionage’s intelligence and research offerings include capabilities for tracking, analyzing and reporting on SEM performance, SEO ranking, and competitive landing pages and messaging. iSpionage also provides access to a massive database of PPC and SEO keyword data from Google, Bing and Yahoo, including 61 million keywords, 260 million ad copy variations, and 53 million domains, that provide deep competitive intelligence.
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In conjunction with TapClicks’ acquisition, iSpionage has announced a new powerful and easy-to-use SEO rank tracking feature, SEO Watch, which delivers actionable insights to help marketers outrank their competition. SEO Watch allows users to:
- Visualize SEO success to drill into the specific keywords and page content that drive optimal results
- Obtain up-to-date and reliable SEO ranking data from over 130 countries with data down to the local level
- Identify traffic opportunities by highlighting gaps in SEO content strategy and learn what competitors are doing to score top positions
- Automate SEO reporting to save marketer man hours using white-labeled SEO reports that can be shared directly with clients.
With additional alert features that provide notifications when competitors make changes to their SEM strategy, landing pages or PPC campaigns, iSpionage enables marketers to monitor competitors’ funnels from acquisition to conversion to see precisely what’s working to inform more strategic campaign decisions. Marketers are enabled to glean actionable intelligence that breaks down how to best leveraging creative, landing pages and advertising copy to drive campaign strategy and advertising spend to deliver on ROI.
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“TapClicks is a natural fit to acquire iSpionage. The majority of our customers, digital marketing agencies and consultants, use iSpionage to research prospects’ markets to fill the digital gap between clients and their competitors. TapClicks’ works extensively with these same types of customers. Adding market intelligence insights from iSpionage into TapClicks will provide even more valuable resources for marketers to help them craft better strategies and tactics, said Leon Krishnayana, Director of Product Marketing, TapClicks, and former CEO and founder of iSpionage. Krishnayana has joined the company to oversee the future development of TapClicks’ SEO solutions.
“It is exciting to become part of an organization that is leading the globe in marketing performance solutions. I look forward to continuing to drive innovation in MarTech together,” he said.
iSpionage has worked with more than 35,000 agencies, consultants and in-house marketers to improve prospecting and new business opportunities, as well as drive targeted traffic, generate more leads and increase conversion rates.
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