Foap Expands Service Offering: Adds Video Creation to its Popular Missions Technology Platform
Brands Around the World Now Have Access to One-Of-Kind, Authentic Video Content from the Foap Community of Nearly 3mm Global Content Creators
Foap, a marketplace that connects brands and marketers with its global community of nearly 3 million content creators to generate exclusive, authentic visual content, announced that they will be expanding its popular Missions platform to include video. Brands around the world have leveraged Foap Missions to generate one-of-kind images for social media and digital marketing campaigns, now they can leverage the Foap content creator community to generate videos.
Foap Video Missions is now available in a public beta and addresses the growing popularity and results generated from digital video. According to Technavio’s market report, social media posts containing videos attract three times more inbound links than text posts, and according to Wyzowl, 81 percent of people have bought a product or service because they watched a brand’s video.
“Brands that leverage Foap Missions generate high-value content that drives increased campaign engagement and ROI on social media,” said Adrian Dubler, CEO of Foap. “Video is a natural extension of our platform and provides brand marketers a one-stop-shop to generate global and authentic visual content that resonates with their key audiences online.”
How do Video Missions work?
- Brands will generate a creative brief that describes the assets the campaign requires
- Submit the brief to Foap
- Sit back and wait for Foap’s specialized intelligence tools to provide the best videos based on the brand’s campaign criteria that were generated by Foap’s content creator community
Foap is a marketplace that connects brands and marketers with its global community of photographers and videographers to create and access authentic visual content that increases campaign engagement and return on investment (ROI). Brands like Five Star (ACCO Brands), AirAsia and BuddyFruits as well as top agencies like ADROC and Digitas New York, leverage Foap’s technology platform to generate high-quality images and videos to make their digital and social marketing campaigns more effective and engaging. Foap offers brands a large and global lens by giving them direct access to a diverse community of nearly 3 million professional and amateur photographers and videographers from more than 100 countries.