Folloze Continues Strong Momentum as Customer Journey Personalization Becomes a Top Priority for B2B Companies
Personalized Marketing Leader Celebrates Record Revenues, New Flagship Customers, and Bolstered Executive Team
Folloze announced the achievement of several key milestones in 2019 and the hiring of new vice presidents for marketing, and alliances and business development. Folloze closed 2019 with strong product performance and record revenue growth. The company doubled booking revenue, driven by strong customer adoption of its personalized marketing platform, which has been widely adopted by top Fortune 500 customers including Autodesk, Cisco, FireEye, and ServiceNow.
Folloze’s rapid growth is a reflection of the increasing demand among enterprises to deliver personalized journeys across the entire customer life cycle. As account-based marketing (ABM) evolves into a mainstream strategy, B2B organizations are focusing on personalization solutions and best practices to fuel long-term growth. The Folloze platform enables enterprise marketers to easily and quickly build powerful engagement at scale. By harnessing engagement analytics, sales and marketing orchestration, and intelligent content, Folloze bolsters campaign effectiveness, pipeline creation, and sales acceleration and expansion.
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Enthusiastic customer response to Folloze is reflected in Q4 2019 sales, with the company achieving 100 percent growth in new revenue bookings (measured quarter-over-quarter), as well as signing a record number of new customers, including Edwards Lifesciences, RingCentral and Vistra. They join existing customers that include Akamai, Autodesk, Cisco, Dell, HPE, Roche, and Sangoma (Digium).
“Folloze had a tremendous 2019, capped by an amazing fourth quarter. Personalized marketing is the new table stakes for every B2B revenue marketing team,” commented Etai Beck, CEO and co-founder of Folloze. “In 2020, Folloze is well-positioned for growth as more B2B enterprises realign their sales and marketing teams around orchestrated and contextual customer engagement.”
Expanded Executive Team
The company has also bolstered its executive team with the hiring of Randy Brasche as Vice President of Marketing, and Eric Bauer as Vice President of Alliances and Business Development. Brasche will lead Folloze’s product marketing, demand generation, and brand-building programs, driving category awareness and growth for the Folloze platform. Bauer will build and drive Folloze’s Alliance and Business Development strategy, focused on working with the leading players in Account Based Marketing to deliver powerful customer solutions.
“We are in the midst of a massive shift in B2B marketing,” commented Brasche. “No longer relegated to the top of the funnel, B2B marketers must now architect the entire customer life cycle. The Folloze platform represents the gold standard for creating value-driven experiences at scale, and I’m excited to join the Folloze team to help define the next chapter in B2B marketing.”
Adds Bauer, “Folloze is already the premier solution for delivering deeply personalized journeys to B2B buyers. But every B2B seller has unique needs and context themselves, so we are joining with an impressive and rapidly growing ecosystem of partners to deliver deeply personalized solutions for them as well.”
The company is growing rapidly – Brasche will be located in Folloze’s expansive new corporate offices overlooking Foster City, CA, and Bauer will be positioned in Folloze’s new Denver, CO satellite office.
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Series B Investment and New Board Personnel
As part of the company’s progress, Folloze secured a Series B funding round of $11 million in October 2019, led by BGV and with participation from Canvas Ventures, Cervin Ventures, Grayhawk Capital, and SVB. At the same time, Peter Isaacson, CMO of Demandbase, and Sydney Sloan, CMO of SalesLoft, joined the Folloze advisory board, and industry veteran Brian Gentile joined the company as chairman of the executive board.
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