Independent Research Firm Names InsideView a Strong Performer Among B2B Marketing Data Providers

InsideView, the leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the current offering category in The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report cites that InsideView offers advance features for strategic go-to-market planning, and that InsideView is a best fit for B2B marketers who need a comprehensive solution covering marketing, sales, and data maintenance use cases and want to elevate their role in go-to-market strategy and planning.

The Forrester Wave evaluated 12 B2B marketing data providers against 21 key criteria. In addition to the top score in the current offering category, InsideView received the highest score possible (5 out of 5) in the following three criteria: sales support, data security and privacy, and integrations and APIs.

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“Forrester’s report shines a spotlight on the priority for B2B marketers to invest in their data strategy,” said Umberto Milletti, CEO of InsideView. According to the report, only 12% of B2B marketers have high confidence in the accuracy of the data they manage, and 84% say that the accuracy of marketing data was one of their top five weaknesses.

“Finally, marketers have an authoritative report to help them think through how B2B data can help drive their company strategy,” Milletti continued. “Top marketers are focusing on ideal customers, defining their total addressable market, and making hard choices about what accounts to target. Every step of that journey is driven by data. InsideView is an ideal fit for companies who want to elevate and strengthen that process.”

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InsideView Apex is an executive decision engine that helps companies identify and expand new market opportunities. The Forrester report states, “InsideView’s Apex offering provides advanced capabilities for go-to-market planning, including data visualizations for ICP and TAM modeling and ongoing penetration analysis. Customer references said Apex was a useful tool for strategic planning and helped create alignment with senior executives in sales, corporate development, and product marketing.”