Andy Hoar uses unique methodology to identify best-fit digital commerce solutions for both midmarket and enterprise B2B buying segments

Paradigm B2B announced the wide release of its annual research focused on B2B e-commerce solutions offered in both the midmarket and enterprise buying segments. Developed by Paradigm B2B CEO and B2B e-commerce expert Andy Hoar, the Paradigm B2B Combines (both the Midmarket and Enterprise Editions) are now available for free download from several of the software companies evaluated in the research.

Paradigm B2B’s Combine reports, now in their fourth year, are distinctive because they are not based on oversimplified, “winner-take-all” 2×2 boxes. Andy Hoar uses a unique methodology based on 38 criteria, including nearly 100 customer and industry insider interviews, to evaluate solutions individually across 12 key performance areas. New this year to the Combine are special categories for Site Search and Marketplaces.

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“The Combine focuses on the core aspects of the product and company capabilities that practitioners care about and value most,” said Gireesh Sahukar, VP of Digital at Dawn Foods Global. “The research is unique in the industry.”

“Andy Hoar’s knowledge of the platforms he covers is unparalleled. He’s accumulated nearly a decade’s worth of wisdom and insight about the innerworkings of the key companies in the space and their solutions,” said Rence Winetrout, VP of eCommerce and Digital Growth at Sysco.

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