Filling Customer Pipelines and Growing the Business Put into Focus
SaleScout Data Solutions, a leading B2B sales and marketing data solutions provider used by enterprise companies to accelerate growth and revenue, announced the expansion of its sales and marketing team with four new additions.
Alejandra Mesta and Rob Gardner recently joined the SaleScout sales and marketing department as vice presidents of enterprise sales, and Gena Hondrogiannis and Loralin Hanks have been appointed as demand generation specialists. The demand generation team will report to Jean Chen, the vice president of marketing, and the enterprise sales team will report to Todd Schulte, senior vice president of sales.
“It’s exciting to watch this company grow its team, its suite of products and its client roster,” said Chris Lynde, SaleScout CEO. “Our new team members are eager to arm sales and marketing departments with our accurate and qualified data that will fill the funnel, accelerate conversions and close deals.”
Mesta, who joined SaleScout in June, will focus her expertise on helping CMOs with earning a greater impact on revenue through the use of SaleScout’s sales and marketing solutions. A Marketo certified expert, she has 14 years of marketing and sales experience, most recently as a business advisor at Perkuto and head of sales operations and development at Registria.
Gardner, a retired US Air Force pilot and recruiter, began his sales and marketing career more than 10 years ago. He developed his expertise working with companies including Salesforce.com and Oracle. Prior to joining SaleScout, he was a director of enterprise accounts for Leadspace. Gardner will collaborate with Mesta to earn new enterprise accounts.
Hondrogiannis, who has been in the industry for eight years and started her role at SaleScout in May, previously honed her sales and marketing expertise at Nutrislice, Inc. and FiveStars. At SaleScout, she will be responsible for generating and qualifying leads and delivering them as warm leads to the sales team.
Hanks, who joined the company in May, will focus on creating demand for SaleScout’s suite of data services. She brings sales and marketing experience from her account executive and sales development roles at Nutrislice, Inc. and FiveStars.