Chavie to Drive Growth for No Code Modeling Software Startup

viax, the no code modeling software startup helping Fortune 500 companies master commerce complexity, announced the appointment of Rick Chavie as president and CEO. A recognized thought leader and innovator in software and industry, Chavie brings deep expertise in commerce technology, enterprise software, and business strategy.

Chavie previously held leadership roles at SAP Hybris, where he authored The OmniCommerce Imperative, and at EnterWorks (now part of Precisely), where he served as CEO and led the company to be recognized as a Forrester Leader in both PIM and MDM waves.

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viax software builds on top of existing enterprise systems – or replaces legacy systems before end of life – to help companies reinvent business models and unlock accelerated growth. According to viax co-founder Larry Ramponi, Chavie’s foresight in anticipating major market moves and shaping business strategies in industry and at software companies will be instrumental in scaling the company.

“Rick’s ability to anticipate future trends and to strategically position ahead of competitors is unique. His executive experience spans ERP to eCommerce, AI to no code, and POS to his partner roles at global SIs,” said Ramponi. “What really sets him apart is his insight into how technology and science can elevate even the most successful companies. Regarding industry strategy, he worked with The Home Depot’s founders and head merchant to redesign their successful store model and then worked on opening new stores based on that vision, leading to even greater results in the nationwide expansion. His insight, creativity and passion for advancing markets make him the perfect leader to take viax from a startup to a global enterprise.”

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Chavie noted the strength of viax’s leadership team and their common roots in Hybris and SAP. “What excites me most is our shared commitment to breaking new ground for customers,” said Chavie. “Incremental success is not the goal; we are building a platform for transformative outcomes. I have long believed in challenging conventional thinking, including learning from luminaries such as Schumpeter and his ideas on ‘creative destruction.’ At viax, we see a greater advantage in ‘creative construction’ that allows companies to leverage what they have. I am excited to join the chase!”