Wunderman Expands Focus into Amazon-Specific Content and Commerce

Wunderman Acquires Amazon-Focused Content and Campaign Agency 2Sales

Today, Wunderman, the leading global digital agency and a WPP company, announced that it has acquired 2Sales International S.A. 2Sales is an ecommerce consulting agency that supports global brands in building their business on Amazon and other online marketplaces.

2Sales will become part of Wunderman’s growing global commerce offering, Wunderman Commerce.

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Wunderman Committed to Expanding Ability to Provide Multi-Channel Digital Commerce Services to Brand Clients

At the time of this announcement, Global CEO of Wunderman Commerce, Neil Stewart, said, “For brands to win on Amazon requires tools and techniques that come with direct knowledge and expertise, something 2Sales has mastered over the years by working with over 150 brands. We are delighted that they are joining the Wunderman Commerce family, fortifying our Amazon capabilities across EMEA, and supporting our ability to provide multi-channel digital commerce services to our brand clients.”

The acquisition further strengthens Wunderman Commerce’s Amazon expertise across the supply chain, operations and assortment planning, content /search optimization and promotional management, particularly in European markets. This is a critical move by Wunderman into the European markets where Amazon’s share is growing rapidly, and where their broader consumer influence is becoming increasingly important to clients.

With over 1,000 commerce experts and key strategic partnerships with Adobe, IBM, SAP, and Salesforce, Wunderman helps global organizations deliver capability, platforms, and sales.

2Sales employs 66 people in Luxembourg and is a one-stop Amazon solution that utilizes automated processes to optimize content generation, sales, and promotions across eight international Amazon platforms. Clients include ACCO, Columbia, Fiskars and SC Johnson.

2Sales CEO, Helmut Rieder, stated, “This is an exciting time for 2Sales as it will enable us to extend our marketplace services and Amazon capabilities to Wunderman Commerce’s global client base. Wunderman Commerce has established itself as the go-to agency in defining and delivering digital commerce strategies across all online channels, and we are thrilled to now be a part of it.”

Currently, Wunderman Commerce is a global ecommerce consultancy that brings strategic clarity, technical know-how and creative inspiration to help retailers, manufacturers, and brands deliver winning commerce capabilities across all major digital commerce channels.