Combined Capabilities Empower Customers to Reach More Local Markets and Improve Targeting

BrandMuscle, the industry leader in integrated local and channel marketing, is pleased to announce they have entered into a strategic agreement with Vericast, a leading marketing solutions company that delivers actionable insights and operational expertise at scale. Together, these respective leaders in through-channel marketing automation and consumer marketing will offer unparalleled insights-driven marketing execution that helps brands align their local and national marketing efforts.

Marketing Technology News: Ada Places No. 19 on the Globe and Mail’s Third-Annual Ranking of Canada’s Top Growing Companies

Vericast also expects to leverage BrandMuscle’s Intelligent Local Marketing Platform to streamline execution of local marketing campaigns. BrandMuscle will use Vericast’s marketing technology and omnichannel solutions to enhance its local marketing services. Specifically, BrandMuscle will integrate Vericast’s award-winning Illumis™ platform to take a data-driven approach to omnichannel media buying fueled by the predictive intelligence of the Valassis Consumer Graph™. These unique insights from Vericast, gathered from over 140 billion consumer intent and location signals, will enable BrandMuscle to deliver more targeted performance marketing campaigns for brands and their channel partners.

“We feel it’s important to keep a pulse on the latest consumer marketing solutions so that we can help our customers reach their target audience and drive more revenue,” said Scott Weeren, CEO of BrandMuscle. “Vericast pushes the boundaries of data and insights. Working with them will allow us to expand our performance marketing capabilities and keep BrandMuscle at the forefront of marketing technology.”

Marketing Technology News: MarTech Interview with Paul Ross, VP of Marketing at Affinity

The BrandMuscle-Vericast agreement streamlines integration between respective offerings and provides more value to channel marketers. BrandMuscle customers will enjoy many benefits, including:

• A central, personalized web portal to plan, manage, and execute channel marketing programs, and scale them across local and national touchpoints while maintaining brand compliance
• Detailed audience insights from the Valassis Consumer Graph for precise campaign targeting
• Easy access to view and spend co-op and market development funds, with robust analytics to understand utilization rates and return on investment
• Channel Partner Scorecard, a solution that uses gamification to increase channel partner adoption of marketing programs and grow revenue faster

“We have successfully completed a campaign test utilizing BrandMuscle’s Intelligent Local Marketing Platform combined with the power of Vericast’s Illumis Platform and are pleased with the early results,” said Michelle Engle, Chief Product Officer at Vericast. “This combination offers a unique approach to drive efficiencies and value for local channel marketers.”

Marketing Technology News: The Importance Of Programmatic Messaging Is Rising In The Healthcare Industry