SugarCRM Inc., the innovator of time-aware customer experience (CX), announced that AUDIENCEX, the largest independent trading desk built for performance marketers and agencies, will leverage Sugar Integrate in order to seamlessly connect its CRM with other customer-facing systems and business processes to better serve its clients.

Sugar Integrate is a low-code, cloud-based solution with pre-built adaptors that enables Sugar customers like AUDIENCEX to connect their CRM with 200 business apps and systems and leverage a cross-application view of the customer.

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“Our mission is to help agencies and marketers accelerate growth by offering integrated omnichannel marketing solutions to deliver optimal performance for every campaign,“ said Lauren Hutton, Vice President of Growth, AUDIENCEX. “We look forward to leveraging solutions from Sugar to better engage with our clients and help them deliver high impact marketing campaigns.”

“We are thrilled to help dynamic companies like AUDIENCEX achieve a unified view of their clients and their needs so they can provide an effortless and relevant customer experience,” said Jason Rushforth, GM & SVP, Americas for SugarCRM. “We look forward to working with our long-standing customer AUDIENCEX as they continue to build even stronger relationships with the agencies and brands they serve.”

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Faye Business Systems Group, a SugarCRM Elite Partner, helped spearhead the relationship and will provide implementation support.

Sugar Sell and Sugar Integrate are part of Sugar’s time-aware CX solutions that enable marketing, sales, and service teams to gain a clear, unified view of the customer and deliver a better experience across the customer journey.

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