Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation(1). It is the fifth consecutive year the company has been included in the Gartner Magic Quadrant for Sales Force Automation, and the second time it has been identified as a Leader.

The report evaluates 15 vendors for their sales force automation (SFA) systems. Creatio believes its position as a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation validates its robust low-code capabilities for sales force automation and ability to fulfil the demands of midsize and large enterprises.

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In their market overview, Gartner emphasizes that “Sales leaders increasingly want and need to build data-driven sales organizations. They wanted tools that would help them collect and standardize better data about their sales execution.” According to the Gartner report, “application leaders seek advanced SFA capabilities at the lowest possible price even if it means swapping providers or moving to alternative options like low-code platforms.”

The evaluated product, Sales Creatio, is a low-code software for sales automation that helps organizations from various industries around the world accelerate the complete sales cycle — from lead to repeat sales. Creatio’s low-code platform, which is a backbone of its whole product line, allows users with no technical skills to swiftly design, execute and optimize sales processes. Thanks to the intuitive tools Sales Creatio offers, organizations can easily and rapidly adapt operations to the changing market and be sure its sales representatives have the most advanced solutions for efficient work. Out-of-the-box AI-based processes guide sales representatives through the best steps to achieve desired business outcomes faster.

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“It’s the second year Creatio has been recognized as a Leader by Gartner for our sales force automation offering. We are very delighted to maintain this position and are committed to constantly improving our low-code platform for process management and CRM to meet the needs of customers from across various business verticals,” said Katherine Kostereva, CEO and Managing Partner at Creatio. “We are proud that our technologies empower organizations to build a low-code business capable of adapting and changing quickly.”

(1)    Gartner, “Magic Quadrant for the Sales Force Automation,” July 28, 2020, Theodore (Tad) Travis, Adnan Zijadic, Ilona Hansen, Melissa Hilbert. (Prior to 2020, Creatio was recognized as bpm’online within the report)

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