HubSpot and Greycroft Partner for ELEVATE, a Virtual Growth Accelerator for Startups

Now in its second year, HubSpot is launching a virtual accelerator course for startups that will provide attendees the tools and insight to grow and scale their businesses

HubSpot, a leading growth platform, and Greycroft, a seed-to-growth venture capital firm, are partnering to launch ELEVATE. This virtual accelerator course teaches startups fundamental growth and scaling strategies. In 2019, ELEVATE received more than 2,700 sign-ups for the course and saw 400 applications for a final pitch contest.

ELEVATE is a four-week virtual accelerator course that begins on June 15, 2020. The program is free and allows participants to complete at the flexibility of their schedules. During the program, experts at HubSpot, Greycroft and companies including Lightricks, Unbabel, and more, will lead various sessions for registrants. Each lesson will be aligned with a stage of the customer lifecycle journey: Attract, Engage, and Delight.

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After formal lessons conclude, participants will have the opportunity to learn how to pitch their startup. There will be one lesson entirely dedicated to the pitch process.

“Being named the winner of the ELEVATE pitch contest was a complete game-changer for me,” said Ty’Lisha Summers, the co-founder of SpenDebt, a financial technology company designed to assist people in paying off debt by attaching micropayments to everyday transactions. “As a startup founder, the one thing we all wish we had more of is time. Given the totally virtual nature of ELEVATE, I was able to learn invaluable lessons that helped propel SpenDebt to our next phase of growth.”

HubSpot is committed to helping startups grow better – through its HubSpot for Startups program, products focused on creating remarkable customer experiences, and its $30M HubSpot Ventures venture fund.

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“Through strategic investments, partnerships, our ecosystem, and our educational programs at HubSpot, we are committed to the growth of other companies,” said Andrew Lindsay, VP of corporate development and business development at HubSpot. “We want to be able to grow with our customers, partners, and investments, and be with them during every step of the startup to scale-up journey. Given the success of ELEVATE last year, the decision was clear for us to relaunch the program in 2020. I’m looking forward to the next cohort of startups that take part in ELEVATE this year.”

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