Deal will provide digital marketing merchants with tailored TPP-compliant solutions that address payments and business management needs

Paysafe, a leading specialized payments platform, today announced the relaunch of a collaborative relationship with Konnektive CRM, the San Juan, Puerto Rico-based provider of leading CRM and order management solutions. The agreement will see the Konnektive CRM platform made available via Paysafe, providing merchants operating in the complex digital marketing vertical with turnkey, integrated software that incorporates business management and payment solutions, including multi-currency payment processing, fulfillment automation and affiliate tracking.

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Paysafe has been a leader in this highly specialized market for over 20 years and is uniquely equipped to provide direct marketing merchants with TPP (third-party provider) compliant payment solutions through multiple CRM partners and bank sponsors. Its new agreement with Konnektive CRM follows a previous collaboration between the two companies dating back to March 2021.

Designed specifically for digital marketers, Konnektive CRM delivers numerous tools to support merchant growth, including full affiliate tracking, a subscription billing platform, fraud management, funnel analytics and the ability to directly manage publishers. Its robust tracking and reporting functionality provides easy access to key performance indicators that optimize sales performance and empower businesses in making impactful data-based decisions.

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Shaun Lavelle, SVP & General Manager of direct marketing at Paysafe, said: “In responding to new opportunities in and around the digital marketing space, it’s critical that we offer our customers the ability to choose platforms that will help them effectively manage their compliance and business management needs.  By relaunching our relationship with Konnektive CRM, we can offer merchants a best-in-class CRM platform with multiple sponsor banks, which is tailored to ensure that we continue doing business the right way in this highly regulated vertical.”

Matt Martorano, CEO at Konnektive CRM, said: “We’re excited about the opportunity this renewed collaboration presents for our broad range of merchant partners, who require access to the leading unified and market-compliant solutions that cater to their core business needs. By working alongside Paysafe and leveraging their years of experience, we are taking another crucial step in supporting merchant growth by providing them with the confidence to succeed in a competitive digital marketing space.

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