Salesforce Has Managed to Increase Its Market Share in 2017 by More Percentage Points Than the Rest of the Top Twenty CRM Vendors Combined
Salesforce is now the leading provider of sales applications, customer service applications, and marketing applications. Today, the number one CRM company announced that for the fifth consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker.
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At the time of this announcement, Keith Block, Vice Chairman, President and COO at Salesforce, said, “Companies of every size and industry are transforming how they operate in the digital age—and that transformation revolves around the customer.”
Keith added, “As the IDC report shows, companies are increasingly turning to Salesforce to accelerate their digital transformations to deliver intelligent, connected customer experiences across every touchpoint.”
Salesforce grew its overall market share position and increased its revenue more than any other Customer Relationship Management (CRM) vendor. In fact, Salesforce increased its market share in 2017 by more percentage points than the rest of the top twenty CRM vendors combined. Additionally, Salesforce has been named the market share leader in sales applications, customer service applications, and marketing applications.
In another major announcement today, Salesforce was recognized as the leader in Gartner’s Magic Quadrant for Enterprise High-Productivity Application Platform as a Service, April 2018.
Source: IDC, Worldwide Semiannual Software Tracker, April 2018. CRM Applications market includes the following IDC-defined functional markets: Sales, Customer Service, Contact Center and Marketing Applications.