Semcasting, an industry leader in data-driven marketing solutions, has unveiled its groundbreaking Identity ToolBox, a first-of-its-kind Data Discovery Platform designed for brand marketers. Identity ToolBox provides marketers with the key application workflows they need for data appends, onboarding and measurement built around a common identity framework.

The Identity ToolBox is designed to address critical inefficiencies faced by First-Party data owners who need to evaluate, license and manage separate tools for tasks such as CRM data appends, media onboarding, website visitor identification and campaign performance measurement. With Identity ToolBox, organizations can significantly reduce costs, maximize operational performance and retain complete control over their marketing strategies.

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Key Features of the Identity ToolBox:

• Lead Generation from Website Traffic: An integrated, always-on service that automatically converts website visitors into First-Party identities, resolving them into qualified leads.
• On-Demand Data Enhancement: Append in-depth demographic, ownership, and interest data to First-Party records, enriching your customer and prospect database with information such as property ownership, affluence, job titles and personal interests.
• Enhanced Onboarding Coverage: Achieve an average 85% match rate with full transparency, eliminating surprises in the digital media onboarding process.
• Real-Time Measurement: The SpotLight Report offers daily measurement of audience performance, showing exactly who was served, who was not, and highlighting opportunities for optimization.
• Turn-Key Workflow at a Predictable Cost: By consolidating key marketing stack workflows such as lead generation, CRM enhancement, onboarding, and campaign measurement, Brands can eliminate redundant evaluation and licensing costs and enjoy predictable fixed-rate subscription pricing with no hidden costs or overage fees.

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Benefits for Marketing Professionals

The Identity ToolBox empowers CRM database managers, data analytics teams, CMOs, and ABM lead generation managers to streamline operational processes and optimize results to return greater ROI from First-Party data investments. The Identity ToolBox provides a common identity resolution framework across common tasks and workflows that will reshape how organizations handle data discovery and marketing performance going forward.

“No one can debate the importance of First-Party data in brand marketing. However, the investments required to collect, manage, activate and measure that data quickly add up, especially when dealing with multiple vendors,” said Ray Kingman, CEO of Semcasting. “Identity ToolBox is a Data Discovery Platform that addresses the functional gaps created by point solutions for data append, onboarding, and measurement. It organizes revenue-producing marketing tasks into one streamlined workflow anchored by a common identity framework that improves performance and lowers costs.”